Senior Consumer Insights Strategist

DAP; Baltimore (MD); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

Paid Time Off

Disability Insurance

401(k) plans

Employer-funded pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Senior Consumer Insights Analyst at its corporate office in Baltimore, MD. You will transform qualitative and quantitative research into actionable storytelling that shapes product development, packaging, shopper behavior, and marketing strategy.

You will lead across the consumer journey, uncover unmet needs, and translate findings into practical recommendations shared with product, marketing, and sales teams. This role emphasizes collaboration and business impact.

Qualifications

• Bachelor’s degree in business, Marketing, Market Research, Behavioral Research, or a related field.
• 3 to 5 years of experience applying qualitative and quantitative research methods.
• Strong analytical skills and the ability to translate data into meaningful business recommendations.
• Excellent storytelling, communication, and presentation skills.
• The ability to synthesize information from multiple sources into a clear and compelling point of view.

Responsibilities

• Conduct qualitative and quantitative research to understand consumers, professional users, shoppers, and markets.
• Identify unmet needs, frustrations, motivations, preferences, and opportunities across home improvement and professional applications.
• Explore the full consumer journey from awareness through purchase, use, and repeat engagement.
• Translate insights into clear recommendations for product, packaging, brand positioning, and marketing strategies.
• Partner with cross-functional teams to address key business questions and support growth and profitability.

Skills

Qual/Quant research

Data storytelling

Analytical skills

Communication

Project management

Education

Bachelor’s degree (Business/Marketing/Market Research/Behavioral/User Research)

Job description

DAP is seeking a Senior Consumer Insights Analyst at its corporate office in Baltimore, MD. You will transform qualitative and quantitative research into actionable storytelling that shapes product development, packaging, shopper behavior, and marketing strategy.

You will lead across the consumer journey, uncover unmet needs, and translate findings into practical recommendations shared with product, marketing, and sales teams. This role emphasizes collaboration and business impact.