Strategic Consumer Insights Lead

RPM SPG; Baltimore (MD); Presencial; USD 75 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical/Dental/Vision

Life Insurance

PTO

Disability insurance

401(k) plan

Pension plan

Tuition reimbursement

Resumo da oferta

DAP is seeking a Senior Consumer Insights Analyst at the Baltimore corporate office to transform data into actionable consumer stories. You will lead qualitative and quantitative research, uncover unmet needs, and influence product development, packaging, and marketing strategies across the consumer journey.

You will partner with Product Management, Marketing, and Sales to shape decisions, optimize campaigns, and present clear recommendations with business impact.

Qualificações

• Bachelor's degree in business, Marketing, Market Research, Behavioral Research, User Research, or a related field.
• 3 to 5 years of experience applying qualitative and quantitative research methods.
• Strong analytical skills and the ability to translate data into meaningful business recommendations.
• Excellent storytelling, communication, and presentation skills.
• The ability to synthesize information from multiple sources into a clear and compelling point of view.

Responsabilidades

• Discover consumer, professional user, shopper insights and opportunities across home improvement and professional applications.
• Explore the full consumer journey from awareness through purchase and use.
• Monitor consumer trends, market dynamics, and the competitive landscape using primary and secondary research.
• Translate consumer insights into recommendations for new product development, packaging, brand positioning, and marketing strategies.
• Partner with Product Management, Marketing, Category Management, Sales, and cross‑functional teams to answer key business questions.
• Connect consumer needs with business opportunities to support growth and profitability.
• Manage multiple research projects ensuring timely delivery within budget.

Conhecimentos

Analytical skills

Storytelling

Communication

Presentation skills

Synthesize information

Formação académica

Bachelor's degree in Business/Marketing/Market Research/Behavioral/User Research

Descrição da oferta de emprego

DAP is seeking a Senior Consumer Insights Analyst at the Baltimore corporate office to transform data into actionable consumer stories. You will lead qualitative and quantitative research, uncover unmet needs, and influence product development, packaging, and marketing strategies across the consumer journey.

You will partner with Product Management, Marketing, and Sales to shape decisions, optimize campaigns, and present clear recommendations with business impact.