Senior Consumer Insights Analyst: Shape Products & Marketing

Rust-Oleum; Baltimore (MD); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

Paid Time Off (PTO)

Company-paid short-term and long-term 

disability

401(k) plans

Employer-funded pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Senior Consumer Insights Analyst for the corporate office in Baltimore, MD. The role focuses on turning qualitative and quantitative data into actionable stories to influence product development, packaging, and marketing strategy.

Responsibilities include conducting research across the consumer journey, translating insights into recommendations, and partnering with cross-functional teams to drive growth and profitability.

Qualifications

• Bachelor's degree in business, Marketing, Market Research, Behavioral Research, User Research, or a related field.
• 3 to 5 years of experience applying qualitative and quantitative research methods.
• Strong analytical skills and the ability to translate data into meaningful business recommendations.
• Excellent storytelling, communication, and presentation skills.
• The ability to synthesize information from multiple sources into a clear and compelling point of view.
• Strong business curiosity and an interest in understanding consumers, products, markets, and competitors.
• The ability to manage multiple projects and deadlines in a dynamic, fast-paced environment.

Responsibilities

• Conduct qualitative and quantitative research to better understand consumers, professional users, shoppers, and markets.
• Identify unmet needs, frustrations, motivations, preferences, and opportunities across home improvement and professional applications.
• Explore the full consumer journey, from initial awareness and consideration through purchase, product use, and repeat engagement.
• Translate consumer insights into clear recommendations that inform new product development, product/value propositions, packaging design and shelf placement, brand positioning, marketing strategies, and portfolio planning.
• Partner with Product Management, Marketing, Category Management, Sales, and cross-functional teams to address key business questions.
• Connect consumer needs with business opportunities that support growth, profitability, and competitive advantage.

Skills

Analytical skills

Storytelling & presentation

Project management

Education

Bachelor's degree in business/Marketing/Market Research/Behavioral Research/User Research

Job description

DAP is seeking a Senior Consumer Insights Analyst for the corporate office in Baltimore, MD. The role focuses on turning qualitative and quantitative data into actionable stories to influence product development, packaging, and marketing strategy.

Responsibilities include conducting research across the consumer journey, translating insights into recommendations, and partnering with cross-functional teams to drive growth and profitability.