Senior Consumer Insights Storyteller

Guardian Protection Products; Baltimore (MD); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

Paid Time Off (PTO)

Disability Insurance

401(k) plan

Employer-funded pension plan

Tuition Reimbursement

Job summary

DAP Global is seeking a Senior Consumer Insights Analyst at its corporate office in Baltimore, MD. You will turn qualitative and quantitative data into actionable stories that guide product development, packaging, and marketing strategies across the consumer journey.

You will partner with Product Management, Marketing, Sales, and other teams to address critical business questions and shape market strategies, ensuring the voice of the consumer informs key decisions.

Qualifications

• Bachelor's degree in business, Marketing, Market Research, Behavioral Research, User Research, or a related field.
• 3 to 5 years of experience applying qualitative and quantitative research methods.
• Strong analytical skills and the ability to translate data into meaningful business recommendations.
• Excellent storytelling, communication, and presentation skills.
• The ability to synthesize information from multiple sources into a clear and compelling point of view.
• Strong business curiosity and an interest in understanding consumers, products, markets, and competitors.
• The ability to manage multiple projects and deadlines in a dynamic, fast-paced environment.

Responsibilities

• Disconduct qualitative and quantitative research to better understand consumers, professional users, shoppers, and markets.
• Explore the full consumer journey from initial awareness through purchase, product use, and repeat engagement.
• Use primary and secondary research to monitor consumer trends, market dynamics, industry developments, and the competitive landscape.
• Translate consumer insights into clear recommendations that inform new product development, packaging design, branding, and marketing strategies.
• Partner with Product Management, Marketing, Category Management, Sales, and other cross-functional teams to address key business questions.
• Manage research projects from objective to recommendation, including recruitment of contractors and maintaining the insights library.

Skills

Qualitative research

Quantitative research

Analytical skills

Storytelling

Presentation skills

Education

Bachelor's degree in Business/Marketing/Market Research/Behavioral Research/User Research

Job description

DAP Global is seeking a Senior Consumer Insights Analyst at its corporate office in Baltimore, MD. You will turn qualitative and quantitative data into actionable stories that guide product development, packaging, and marketing strategies across the consumer journey.

You will partner with Product Management, Marketing, Sales, and other teams to address critical business questions and shape market strategies, ensuring the voice of the consumer informs key decisions.