Senior Director, Consumer Intelligence (Remote)

Dynata; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

Dynata is seeking a Senior Director of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio built on Dynata's first-party data assets. This role will define and execute the product vision, transforming panel, survey, profile, and behavioral data into scalable offerings that drive revenue and client value.

Initially this is a hands-on leadership role spanning opportunity assessment, customer discovery, and go-to-market activities, with plans to

Qualifications

• 10+ years of experience in product management, data products, analytics, market research, or related fields.
• Proven experience launching and scaling commercial data products or subscription-based information products.
• Strong understanding of market research, consumer data, audience data, or panel-based data ecosystems.
• Demonstrated ability to translate data assets into scalable, revenue-generating products.
• Experience leading cross-functional teams and influencing VP-level and executive stakeholders.

Responsibilities

• Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio.
• Lead end-to-end lifecycle from concept through launch and scale, collaborating with marketing, research, data science, and engineering.
• Build and scale a team of product managers as the portfolio grows.
• Establish product success metrics, growth objectives, and revenue targets.
• Translate customer needs and market trends into differentiated data products.

Skills

Product management

Data products

Analytics

Market research

Go-to-market

Stakeholder management

Leading product teams

Communication

Ambiguity navigation

Tools

SaaS platforms

Job description

Dynata is seeking a Senior Director of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio built on Dynata's first-party data assets. This role will define and execute the product vision, transforming panel, survey, profile, and behavioral data into scalable offerings that drive revenue and client value.

Initially this is a hands-on leadership role spanning opportunity assessment, customer discovery, and go-to-market activities, with plans to