Senior Consumer Insights Analyst, New Mobility

Toyota North America; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Toyota North America is seeking a Consumer Insights Senior Analyst for the New Mobility & Future Business Team. The role focuses on identifying, evaluating, and developing new business opportunities by delivering customer, market, and competitive insights to inform strategic decisions.

You will work with market insights, business development, product planning, strategy, and other teams to translate research into actionable recommendations and guide investment and go-to-market choices in emerging

Qualifications

• Strong qualitative and quantitative market research expertise.
• Ability to translate research into business decisions.
• Synthesize customer, market, competitive, and pricing insights into clear recommendations.

Responsibilities

• Support consumer, market, and competitive insights to build business cases for emerging products and mobility solutions.
• Synthesize customer, market, competitive, and pricing insights into action-oriented recommendations.
• Collaborate with Business Development, engineering, product planning, strategy, and cross-functional teams.
• Assess willingness to pay and pricing, and evaluate new business potential.
• Be comfortable with evolving business models and uncertain products; go beyond reporting.

Job description

Toyota North America is seeking a Consumer Insights Senior Analyst for the New Mobility & Future Business Team. The role focuses on identifying, evaluating, and developing new business opportunities by delivering customer, market, and competitive insights to inform strategic decisions.

You will work with market insights, business development, product planning, strategy, and other teams to translate research into actionable recommendations and guide investment and go-to-market choices in emerging