Senior Consumer Insights Analyst - Media & Analytics

Versant Media, LLC; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision benefits

401(k)

Paid time off

Tuition reimbursement

Job summary

VERSANT Media, LLC in New York is seeking a Data Science Analyst, Advanced Consumer Insights to blend research with scalable analytics and uncover insights that inform strategic decisions.

You’ll work within the Consumer Insights team and the broader Data Insights & Analytics org to measure brand performance, analyze audience behavior, and deliver data-driven recommendations that support growth and content strategy.

Qualifications

• Graduate-level or equivalent with quantitative focus.
• Experience with large datasets and analytics to solve business problems.
• Strong communication across technical and non-technical audiences.
• Experience in media, entertainment, or digital products is a plus.

Responsibilities

• Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom studies.
• Design, execute, and analyze quantitative consumer research including brand tracking and audience segmentation.
• Apply statistical methodologies to identify trends and opportunities.
• Develop presentations and visualizations communicating findings clearly and actionably.
• Assist with end-to-end primary research studies including surveys, fielding, analysis, and presentations.
• Partner with vendors and the team to run tracking studies ensuring data quality.
• Synthesize data from multiple datasets to develop actionable insights for stakeholders.
• Collaborate with Product, Marketing, and Strategy teams to influence business decisions.
• Stay informed on evolving consumer behaviors and analytical best practices.
• Assist with team project management and administrative duties as needed.

Skills

Consumer Insights

Marketing Analytics

Product Analytics

Business Intelligence

Data Analytics

SQL

Python or R

Education

Bachelor's degree

Tools

Qualtrics

MRI-Simmons

YouGov

Displayr

Adobe Analytics

Job description

VERSANT Media, LLC in New York is seeking a Data Science Analyst, Advanced Consumer Insights to blend research with scalable analytics and uncover insights that inform strategic decisions.

You’ll work within the Consumer Insights team and the broader Data Insights & Analytics org to measure brand performance, analyze audience behavior, and deliver data-driven recommendations that support growth and content strategy.