Senior Digital Analytics Strategist

Versant; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Company benefits

Job summary

Versant is seeking a Senior Analyst for the MS NOW Digital Platform Analytics team to derive insights from audience and subscriber data across the customer lifecycle. The role partners with Editorial, Product, Marketing, Engineering, and business teams to translate data into actionable recommendations that drive growth.

You will build dashboards, define KPIs, and develop data-driven hypotheses with experimentation and segmentation to inform product and editorial strategy.

Qualifications

• 3+ years of experience in digital analytics, product analytics, audience insights, or related field.
• SQL skills and experience working with large, complex datasets.
• Proficiency in Excel and experience building analytical models and conducting quantitative analysis.
• Experience with Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms.

Responsibilities

• Conduct deep-dive and exploratory analyses using SQL and other analytics tool to identify trends, opportunities, and drivers of audience and subscriber behavior, and translate findings into clear recommendations
• Monitor and analyze key subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance. Identify high-performing content formats, topics, audience behaviors, and emerging patterns
• Partner with Editorial, Product, Marketing, Engineering, and business stakeholders to define KPIs, measurement frameworks, and analytical requirements and ensure consistent, accurate measurement across MS NOW’s digital products
• Build, maintain, and evolve dashboards and recurring reporting that enable stakeholders to independently understand business and audience performance and support data democratization and governance
• Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and translate findings into actionable product recommendations
• Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities, including propensity and personalization models
• Work with large, complex datasets and data lake environments to combine multiple data sources and conduct advanced analyses of user behavior and business performance
• Communicate analytical findings and recommendations through clear, compelling narratives tailored to a range of audiences, including senior leadership

Skills

Analytical thinking

Communication

Problem solving

Tools

Databricks/Snowflake

Adobe Analytics

Google Analytics

Amplitude

Tableau/Looker/Omni

Experimentation platforms

Job description

Versant is seeking a Senior Analyst for the MS NOW Digital Platform Analytics team to derive insights from audience and subscriber data across the customer lifecycle. The role partners with Editorial, Product, Marketing, Engineering, and business teams to translate data into actionable recommendations that drive growth.

You will build dashboards, define KPIs, and develop data-driven hypotheses with experimentation and segmentation to inform product and editorial strategy.