Senior Digital Analytics Analyst

Versant Media; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

Versant Media's MS NOW unit is seeking a Senior Analyst to join the Digital Platform Analytics team. You will apply audience and subscriber data to uncover insights across acquisition, engagement, retention, and churn, and work with Editorial, Product, Marketing, Engineering, and business teams to translate data into actionable recommendations.

You'll build dashboards, define KPIs, and partner on experiments and segmentation to support growth across MS NOW’s digital products, adapting analyses

Qualifications

• 2+ years of experience in digital analytics, product analytics, audience insights, or a related field.
• SQL skills and experience working with large, complex datasets.
• Proficiency in Excel and experience building analytical models and conducting detailed quantitative analysis
• Experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms

Responsibilities

• Conduct deep-dive and exploratory analyses using SQL and other analytics tools to identify trends, opportunities, and drivers of audience and subscriber behavior, and translate findings into clear recommendations
• Monitor and analyze key subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance.
• Partner with Editorial, Product, Marketing, Engineering, and business stakeholders to define KPIs, measurement frameworks, and analytical requirements and ensure consistent, accurate measurement across MS NOW’s digital products
• Build, maintain, and evolve dashboards and recurring reporting that enable stakeholders to independently understand business and audience performance and support data democratization and governance
• Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and translate findings into actionable product recommendations
• Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities, including propensity and personalization models
• Work with large, complex datasets and data lake environments to combine multiple data sources and conduct advanced analyses of user behavior and business performance
• Communicate analytical findings and recommendations through clear, compelling narratives tailored to a range of audiences, including senior leadership

Skills

SQL

Excel

Analytical thinking

Data storytelling

Tools

Databricks

Snowflake

Adobe Analytics

Google Analytics

Amplitude

Tableau

Looker

Omni

Experimentation

Job description

Versant Media's MS NOW unit is seeking a Senior Analyst to join the Digital Platform Analytics team. You will apply audience and subscriber data to uncover insights across acquisition, engagement, retention, and churn, and work with Editorial, Product, Marketing, Engineering, and business teams to translate data into actionable recommendations.

You'll build dashboards, define KPIs, and partner on experiments and segmentation to support growth across MS NOW’s digital products, adapting analyses