Sports Research Lead: Cross-Platform Insights & Analytics

Versant; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VERSANT Media is seeking a data-driven Research Analyst to gather, analyze, and interpret cross-platform data from TV, streaming, social media, and podcasts. You will provide actionable insights to drive content strategies across sports and entertainment brands, working with Nielsen, Comscore, Adobe, and other data sources.

The role emphasizes quantitative analysis, storytelling, and presenting findings to senior leadership, with a hybrid work arrangement and compensation details provided in the

Qualifications

• 5+ years of Media research experience at a broadcast or cable network, streaming service, agency, or vendor.
• 4-year bachelor’s degree or higher
• Experience utilizing and understanding Digital Platform data & tools (i.e., Adobe Analytics, Comscore, Looker, Sprout Social)
• Expertise working with Nielsen Tools (i.e., tracking, Reach & Frequency, Duplication, Segmentation)
• Experience working with large data sets and visualization tools a plus (i.e., Tableau, Domo)
• Proficiency in analytics tools and programming languages (e.g., SQL, Python, R) for data analysis and reporting
• Strong quantitative skills, including both analytical abilities as well as math proficiency
• Ability to identify, distill, and articulate clear and actionable brand stories, insights and recommendations from a variety of data points and sources
• Passion for the sports & entertainment media business and deep knowledge of the competitive media landscape
• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint
• Ability to handle multiple assignments and meet deadlines in a fast-paced environment
• Attention to detail, accuracy, and strong problem-solving abilities are crucial
• Exceptional communication skills, both verbal and written
• Proficiencyin SQL for data analysis and reporting andexpertisein data visualization tools such as Tableau to create interactive dashboards and reports.
• Willingness to learn new and emerging measurement sources (i.e., iSpot, TVision, VideoAmp)

Responsibilities

• Lead cross-platform analysis of linear TV, streaming, and social media to assess outcomes for Versant’s cable network brands.
• Assist in all aspects of quantitative analysis across Versant’s Sports portfolio.
• Leverage data sources (Nielsen, Comscore, Adobe) and collaborate with teams to generate cross-platform insights.
• Produce impactful cross platform reports around key sports properties for the Sports Portfolio.
• Deliver insights and recommendations through written memos, PowerPoint, dashboards, and automated reporting.
• Track and measure content performance across platforms; generate key metrics and reports.
• Present findings to senior leadership and stakeholders to drive data-driven decisions.
• Provide support in forecasting Sports programming viewership during key cycles.
• Use Tableau to automate reports and communicate KPIs to stakeholders.
• Stay up to date on media and research industry trends and best practices

Skills

Media research

Quantitative analysis

Data visualization

SQL

Python

Education

Bachelor's degree or higher

Tools

Adobe Analytics

Comscore

Looker

Sprout Social

Tableau

Domo

Nielsen Tools

Job description

VERSANT Media is seeking a data-driven Research Analyst to gather, analyze, and interpret cross-platform data from TV, streaming, social media, and podcasts. You will provide actionable insights to drive content strategies across sports and entertainment brands, working with Nielsen, Comscore, Adobe, and other data sources.

The role emphasizes quantitative analysis, storytelling, and presenting findings to senior leadership, with a hybrid work arrangement and compensation details provided in the