Senior Competitive Intelligence & Win/Loss Lead

6sense; United States; On-site; USD 146,000 - 213,000; Full time

Benefits offered by this job

Health insurance

401K matching

Paid holidays

Self-care days

Stock options

Job summary

6sense is seeking a Principal Competitive Intelligence Manager to own end-to-end win/loss programs and provide evidence-based competitive insights. This senior IC role sits on the Product Marketing team and partners with pillar PMMs to shape positioning and pricing.

You will conduct primary research, synthesize findings, and present actionable guidance to product and executive leadership, including field enablement materials and competitive battlecards.

Qualifications

• 8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS.
• Hands-on win/loss experience with primary interviews and coding results.
• Strong synthesis and writing; ability to present findings to executives.

Responsibilities

• Lead end-to-end win/loss program with interviews, synthesis, and readouts.
• Shape competitive positioning and differentiation with pillar PMMs.
• Perform structural market analysis on how buyers assemble stacks.
• Enable the field with battlecards, objection handling, and talking tracks.
• Ensure claims discipline with sourced competitive data.
• Monitor competitive activity and alerting; own tooling.
• Contribute to roadmap, pricing and analyst relations with evidence.

Skills

Competitive intelligence

Product marketing

Go-to-market

Primary research

Synthesis & writing

Executive storytelling

Martech / RevTech familiarity

Tools

Klue

Gong

Dovetail

Job description

6sense is seeking a Principal Competitive Intelligence Manager to own end-to-end win/loss programs and provide evidence-based competitive insights. This senior IC role sits on the Product Marketing team and partners with pillar PMMs to shape positioning and pricing.

You will conduct primary research, synthesize findings, and present actionable guidance to product and executive leadership, including field enablement materials and competitive battlecards.