Senior Communications Strategist

Blue Cross Blue Shield of Michigan; Detroit (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Blue Cross Blue Shield of Michigan is seeking a skilled Content Writer to craft, edit and proofread a range of internal and external communications. You will research and produce informational and educational content that engages audiences and supports healthcare priorities.

Collaborating with internal and external stakeholders, you will help develop communication plans, maintain standards, and deliver clear, compelling messages across channels while balancing multiple projects and deadlines.

Qualifications

• Bachelor's degree in English, Journalism, Communications or related field is required.
• Five (5) years of professional communications experience is required.
• Previous experience working in the healthcare industry is preferred.
• Advanced copywriting, editing and written communication skills.
• Advanced oral communication skills.
• Advanced Microsoft Word and PowerPoint skills.
• Intermediate knowledge of multimedia technologies.
• Ability to manage multiple priorities concurrently while meeting deadlines.
• Ability to work independently and in a team environment.
• Ability to establish and maintain positive relationships within the organization and community.
• Ability to comprehend complex company documents, procedures and policies and distill these into easy-to-understand content.

Responsibilities

• Responsible to write, edit and proofread content for a variety of highly visible internal and/or external communications.
• Research and produce communications content that is informational, educational and drives engagement.
• Collaborate with internal and external audiences about communications content.
• Support the development of communication plans and timelines.
• Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.
• Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.
• Research targeted audiences and suggest communication channels.
• Create and maintain a mass communications database and design of electronic media.
• Develop and deliver presentations to internal team members and leadership.
• Generate ideas to improve communication processes and delivery methods.
• Support complex projects as assigned.

Skills

Content writing

Email copywriting

Digital copywriting

Public speaking

MS Word

PowerPoint

Multimedia literacy

Time management

Team collaboration

Relationship building

Content distillation

Education

Bachelor's degree in English, Journalism, Communications or related field

Tools

MS Word

PowerPoint

Job description

Blue Cross Blue Shield of Michigan is seeking a skilled Content Writer to craft, edit and proofread a range of internal and external communications. You will research and produce informational and educational content that engages audiences and supports healthcare priorities.

Collaborating with internal and external stakeholders, you will help develop communication plans, maintain standards, and deliver clear, compelling messages across channels while balancing multiple projects and deadlines.