Social Media Publishing & Content Specialist

Blue Cross Blue Shield of Michigan; Detroit (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Blue Cross Blue Shield of Michigan is seeking a Social Media Content Publishing Specialist to translate brand and enterprise content into engaging, platform-appropriate social media experiences.

You will manage the publishing workflow for BCBSM and AHM channels, write and adapt copy, maintain the content calendar, use tools like Sprout Social, Adobe Express, Canva and Photoshop, and analyze performance to improve engagement while balancing multiple deadlines in a fast-paced environment.

Qualifications

• Bachelor's degree in English, Journalism, Communications or related field is required.
• Three (3) years of professional communications experience is required.
• Previous experience working in the healthcare industry is preferred.
• Advanced copywriting, editing and written communication skills.
• Advanced Microsoft Word and intermediate PowerPoint skills.
• Intermediate knowledge of multimedia technologies.
• Ability to manage multiple priorities concurrently while meeting deadlines.
• Ability to work independently and in a team environment.
• Ability to establish and maintain positive relationships within the organization and community.

Responsibilities

• Manage the publishing workflow for BCBSM and AHM social media channels, ensuring content is scheduled, optimized and delivered accurately across platforms.
• Translate brand journalism, corporate communications and enterprise content into channel-appropriate social media formats that support engagement and business objectives.
• Maintain and steward the social media content calendar, coordinating publishing schedules, approvals and platform-specific requirements.
• Write and adapt social media copy that reflects brand voice while aligning messaging to audience needs and platform best practices.
• Create and edit social media content using existing templates, approved brand assets and user-friendly design tools such as Adobe Express, Canva or similar platforms.
• Partner with communications, marketing and business teams to package content for optimal social media performance.
• Leverage social media management platforms such as Sprout Social to schedule and publish content across channels.
• Analyze content performance and recommend improvements to publishing approaches, content formats and channel execution.
• Maintain an understanding of platform trends, emerging features and audience behavior to help improve content effectiveness.
• Utilize artificial intelligence and other emerging tools to improve publishing efficiency, content adaptation and creative workflows while adhering to organizational standards.

Skills

Social media publishing

Copywriting

Editing

Graphic design fundamentals

AI tools awareness

Deadline management

Communication

Education

Bachelor's degree in English, Journalism, Communications or related field

Tools

Sprout Social

Adobe Express

Canva

Photoshop

Microsoft Word

PowerPoint

Job description

Blue Cross Blue Shield of Michigan is seeking a Social Media Content Publishing Specialist to translate brand and enterprise content into engaging, platform-appropriate social media experiences.

You will manage the publishing workflow for BCBSM and AHM channels, write and adapt copy, maintain the content calendar, use tools like Sprout Social, Adobe Express, Canva and Photoshop, and analyze performance to improve engagement while balancing multiple deadlines in a fast-paced environment.