Strategic Content Leader - Remote & Growth Focus

Blue Cross and Blue Shield of RI Careers; Providence (RI); Hybrid; USD 94,000 - 140,000; Full time

Benefits offered by this job

Flexible work arrangements (remote &hy

Paid time off

Tuition reimbursement

Health, dental, vision insurance

Mental health and well-being programs

Job summary

Blue Cross and Blue Shield of Rhode Island (BCBSRI) seeks a seasoned editor/content leader to drive enterprise editorial strategy for consumer and stakeholder communications across traditional and digital channels.

You will translate business priorities into compliant, audience-centered content, overseeing research, legal reviews, and scripts for video production while upholding brand voice and accessibility standards.

Qualifications

• Bachelor's degree in English, Communications, Journalism or related field.
• 7+ years of copywriting or editorial experience.
• Knowledge of content strategy, accessibility, digital UX.
• Ability to translate strategy into measurable objectives.

Responsibilities

• Lead content strategy and editorial plan for enterprise portfolios.
• Partner with stakeholders to develop clear, compliant communications.
• Lead development of campaign, web, product, and corporate storytelling content.
• Establish brand voice, tone, governance, and accessibility standards.
• Oversee web content strategy, information architecture, and UX alignment.

Skills

Copywriting

Editorial services

Content strategy

Digital communications

Accessibility

Brand voice

Education

Bachelor's Degree in English/Communications or related field

Tools

CMS platforms (e.g., Drupal/WordPress)

SEO tools

Analytics tools

Job description

Blue Cross and Blue Shield of Rhode Island (BCBSRI) seeks a seasoned editor/content leader to drive enterprise editorial strategy for consumer and stakeholder communications across traditional and digital channels.

You will translate business priorities into compliant, audience-centered content, overseeing research, legal reviews, and scripts for video production while upholding brand voice and accessibility standards.