Senior B2B Marketing Content Strategist

Blue Shield of CA; Oakland (CA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Blue Shield of CA is seeking a Marketing Content Specialist, Consultant - B2B to craft compelling content that communicates the value of health plan benefits to brokers, consultants, and employer groups across websites, mail, email, and newsletters. The role重点 focuses on Small Business and Middle Markets within Commercial lines and partners with strategy, product, sales, and subject matter experts to drive growth and member satisfaction.

The position reports to the Sr.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications, Journalism or related field
• 7+ years in marketing communications, content marketing, advertising, or related field
• 5+ years B2B marketing experience, including digital marketing and close partnership with Sales team
• Experience developing and executing strategic communication and content marketing plans
• Demonstrated ability to create compelling content for brokers, consultants, and employer groups, translating complex information into clear, value-driven messaging
• Strong experience with digital platforms, content management systems (CMS), and emerging marketing technologies
• Experience synthesizing input from multiple stakeholders into cohesive marketing narratives; exceptional content development, editing, and communication skills
• Healthcare marketing or similar highly regulated industry experience strongly preferred
• Knowledge of advanced marketing principles, concepts, and techniques including marketing analysis and research tools strongly preferred
• Ability to use AI tools and platforms to accelerate content creation while maintaining quality, accuracy, and brand standards

Responsibilities

• Develop and articulate content for B2B audiences across channels
• Collaborate with Commercial Marketing Strategy, Creative Studio, Designers, Product Managers, Sales and Account Management
• Translate organizational capabilities and health plan benefits into value-driven messaging
• Lead and contribute to content strategies for Small Business and Middle Markets
• Ensure content aligns with branding and regulatory requirements

Skills

Bachelor's degree

7+ years experience

B2B marketing

Content marketing

CMS platforms

Stakeholder collaboration

Healthcare marketing

AI content tools

Education

Bachelor's degree or equivalent experience

Job description

Blue Shield of CA is seeking a Marketing Content Specialist, Consultant - B2B to craft compelling content that communicates the value of health plan benefits to brokers, consultants, and employer groups across websites, mail, email, and newsletters. The role重点 focuses on Small Business and Middle Markets within Commercial lines and partners with strategy, product, sales, and subject matter experts to drive growth and member satisfaction.

The position reports to the Sr.