Senior Commerce Strategy Lead - Retail Media

WPP Media Limited; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Job summary

WPP Media Limited is seeking a Senior Associate, Commerce Strategy to understand commerce platforms, retail media networks, and adtech partners, solving complex business problems with simplified POVs. You will identify opportunities across client accounts, work with retail partners, and support dynamic cross‑functional project teams.

Role requires entrepreneurial spirit, bias for action, and ability to infuse network capabilities into client day‑to‑day deliverables.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Drive to learn and understand the retail landscape and the latest trends in commerce media.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

Responsibilities

• Support agency teams to deliver comprehensive solutions that accomplish client’s business objectives.
• Support the integration between commerce and brand media to develop end‑to‑end media plans for clients.
• Manage relationships to ensure delivery of first‑to‑market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Contribute to the adoption of GroupM Commerce for new business and existing accounts.

Skills

Agency support

End-to-end media plans

Client relationships

Retail media trends

Content development

GroupM Commerce adoption

Education

Bachelor’s Degree in Business or related field

Equivalent work experience

Tools

Microsoft Office Suite

Job description

WPP Media Limited is seeking a Senior Associate, Commerce Strategy to understand commerce platforms, retail media networks, and adtech partners, solving complex business problems with simplified POVs. You will identify opportunities across client accounts, work with retail partners, and support dynamic cross‑functional project teams.

Role requires entrepreneurial spirit, bias for action, and ability to infuse network capabilities into client day‑to‑day deliverables.