Senior Associate, Commerce Strategy

WPP Media Limited; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Job summary

WPP Media Limited is seeking a Senior Associate, Commerce Strategy to understand commerce platforms, retail media networks, and adtech partners, solving complex business problems with simplified POVs. You will identify opportunities across client accounts, work with retail partners, and support dynamic cross‑functional project teams.

Role requires entrepreneurial spirit, bias for action, and ability to infuse network capabilities into client day‑to‑day deliverables.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Drive to learn and understand the retail landscape and the latest trends in commerce media.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

Responsibilities

• Support agency teams to deliver comprehensive solutions that accomplish client’s business objectives.
• Support the integration between commerce and brand media to develop end‑to‑end media plans for clients.
• Manage relationships to ensure delivery of first‑to‑market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Contribute to the adoption of GroupM Commerce for new business and existing accounts.

Skills

Agency support

End-to-end media plans

Client relationships

Retail media trends

Content development

GroupM Commerce adoption

Education

Bachelor’s Degree in Business or related field

Equivalent work experience

Tools

Microsoft Office Suite

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

The Senior Associate, Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross‑functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day‑to‑day deliverables. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to be successful in this role.

Skills and Experience

• Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
• Support the integration between commerce and brand media to develop end‑to‑end media plans for clients.
• Manage relationships to ensure delivery of first‑to‑market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Contribute to the adoption of GroupM Commerce for new business and existing accounts.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Drive to learn and understand the retail landscape and the latest trends in commerce media.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Excellent project‑management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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US Pay Range

$45,000 — $90,000 USD

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.