Senior Associate, Commerce Strategy

Mindshare; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Job summary

WPP Media in New York is seeking a Senior Associate, Commerce Strategy to translate retail media capabilities into actionable growth opportunities for our clients. You will work across client accounts with retail partners and cross-functional teams to deliver end-to-end commerce plans and POVs.

The role requires a Bachelor's degree and 2+ years in commerce across paid media/retail analytics, plus strong communication, presentation, and project-management skills in a fast-paced, hybrid

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
• Drive to learn and understand the retail landscape and the latest trends in commerce media
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas
• Ability to collaborate and work effectively with internal teams and external partners
• A self-starter attitude that thrives in a fast-paced environment
• Excellent project-management skills; able to coordinate projects across multiple teams and functions

Responsibilities

• Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client's business objectives.
• Support the integration between commerce and brand media to develop end-to-end media plans for clients.
• Manage relationships to ensure delivery of first-to-market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Contribute to the adoption of GroupM Commerce for new business and existing accounts.

Skills

Strong communication

Collaborative

Self-starter

Project management

Education

Bachelor's Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Microsoft Office Suite

Excel

PowerPoint

Outlook

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

The Senior Associate, Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client's day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client's business objectives.

Support the integration between commerce and brand media to develop end-to-end media plans for clients.

Manage relationships to ensure delivery of first-to-market media solutions.

Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.

Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.

Contribute to the adoption of GroupM Commerce for new business and existing accounts.

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Drive to learn and understand the retail landscape and the latest trends in commerce media.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information how we process the information you provide.

US Pay Range

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

$45,000 — $90,000 USD

Please read our Privacy Notice for more information as how we process the information you provide.