Senior Commerce Search Strategist for Retail Media Growth

Wpp

Chicago (IL)

Hybrid

USD 45,000 - 90,000

Full time

5 days ago

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Job summary

WPP Media is seeking a Senior Associate, Commerce Search to drive tactical activation and day-to-day management of search-based campaigns across Amazon, CitrusAd, Criteo, and more. You will craft keyword strategies, conduct competitive research, and provide weekly to quarterly performance reports with a bias for action and problem-solving.

You will collaborate with Ecommerce, Retail Media, and Brand teams, ensuring campaigns align with client goals and internal guidelines.

Qualifications

Bachelor’s Degree or equivalent work experience in business/analytics/marketing.
2+ years of biddable performance media or paid ecommerce experience.
Experience across multiple retail platforms (Amazon, Instacart, Walmart, Target, etc.).
Strong analytical skills and ability to derive insights from data.
Ability to collaborate with internal teams and external partners.

Responsibilities

Manage search media activations across retailer networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart).
Execute campaign setup, bid recommendations, and budgeting to hit KPIs.
Optimize client accounts to meet KPIs and report performance weekly/monthly/quarterly.
Build relationships with Ecommerce, Retail Media, and Brand teams.
Ensure campaign compliance with guidelines and best practices.
Reconcile, invoice, and map data to internal campaign management platform.