Senior Client Marketing Strategist — Remote/Hybrid

Alliance Data Systems, Inc.; Columbus (OH); Híbrido; USD 112.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

401(k) plan

Paid holidays

Flexible Time Off

Descripción de la vacante

Bread Financial is seeking a Lead - Client Marketing Strategist to develop and implement client-facing marketing and loyalty strategies for assigned portfolios, driving incremental growth and profitability. You will fuse data-driven insights with existing strategies and partner expertise to build a holistic marketing calendar benefiting cardmembers, brand partners, and the company.

In this role, you will forecast volumes, manage partnerships, and produce annual marketing plans and budgets.

Formación

• Minimum 8–10 years of experience in Marketing Strategy and related areas.
• Strong knowledge of data-driven marketing, segmentation and channel analytics.
• Experience with budget development and campaign performance analysis.

Responsabilidades

• Develops and implements client-facing marketing and loyalty strategies to drive incremental and profitable results to achieve financial targets.
• Ensures adherence to bank compliance standards and collaborates with cross-teams.
• Develops joint marketing funds and supports ongoing campaign reviews, leveraging industry insights to guide strategies with organizational agility.
• Supports annual volume forecasts for assigned portfolios and tracks against budget, advising on changes to strategy to achieve annual budget.
• Manages strategic partnerships internally and externally to influence marketing strategy and execution, with roadblocks elevated to Sr. Manager.
• Works with broader MCOE to identify and conceptualizes new growth opportunities for assigned portfolios by leveraging data insights, competitive research, and industry best practices.
• Responsible for the development and management internal/client-facing materials such as annual marketing plans, marketing calendars, campaign performance and budget forecasts.

Conocimientos

Strategy Development

Data Analysis

Data Interpretations

Test Marketing

Business Storytelling

Brand Positioning

Relationship Management

Fund Marketing

Marketing Analytics

Marketing Strategies

Client Management

Portfolio Operations Reports

Educación

High School Diploma or GED

Bachelor’s Degree in Marketing, Finance, Project Management, Business Management, or related field

Descripción del empleo

Bread Financial is seeking a Lead - Client Marketing Strategist to develop and implement client-facing marketing and loyalty strategies for assigned portfolios, driving incremental growth and profitability. You will fuse data-driven insights with existing strategies and partner expertise to build a holistic marketing calendar benefiting cardmembers, brand partners, and the company.

In this role, you will forecast volumes, manage partnerships, and produce annual marketing plans and budgets.