Senior Channel Strategy Leader

AstraZeneca; Wilmington (DE); Ibrido; USD 110.000 - 170.000; Tempo pieno

Descrizione del lavoro

AstraZeneca is seeking a strategic channel lead to connect paid, owned, earned, and emerging digital channels across the US market. You will translate business priorities into clear, connected recommendations that drive measurable outcomes for healthcare professionals and patients.

You will partner with commercial leaders, brand teams, analytics, and agencies to guide investment decisions, accelerate customer-centered engagement, and develop scalable governance.

Competenze

• 6+ years of experience in channel strategy or related disciplines.
• Experience supporting cross-functional strategic initiatives in a complex matrixed org.
• Strong understanding of how channels work together across the customer journey.
• Ability to translate business and customer needs into clear, actionable recommendations.
• Experience with measurement frameworks and KPI development.

Mansioni

• Coordinated Channel Strategy: develop a connected channel strategy across the US market.
• Media Planning: shift from siloed decisions to journey-led planning for key audiences.
• Cross-Functional Alignment: align channel strategy with portfolio needs and drive coordinated execution.
• Digital Presence Evolution: advise on digital footprint adapting to AI-powered discovery and evolving search patterns.
• Frameworks and Governance: create channel strategy playbooks and governance principles.
• Investment and Prioritization: inform budget allocation based on insights and dynamics.
• Measurement and Optimization: support KPI development and evidence-based decisions.
• Innovation Scouting: evaluate opportunities in media models and AI-enabled engagement.
• Program Management: coordinate teams and track progress to keep workstreams on pace.

Conoscenze

Channel strategy

Media planning

Cross-functional alignment

Digital presence evolution

Governance frameworks

Investment prioritization

Measurement and optimization

Innovation scouting

Program management

Descrizione del lavoro

AstraZeneca is seeking a strategic channel lead to connect paid, owned, earned, and emerging digital channels across the US market. You will translate business priorities into clear, connected recommendations that drive measurable outcomes for healthcare professionals and patients.

You will partner with commercial leaders, brand teams, analytics, and agencies to guide investment decisions, accelerate customer-centered engagement, and develop scalable governance.