Omnichannel Oncology Engagement Leader

AstraZeneca; Gaithersburg (MD); Hybrid; USD 232,000 - 348,000; Full time

Benefits offered by this job

Short-term incentives

Equity awards

Health insurance

Retirement plan

Paid time off

Sales commissions

Job summary

AstraZeneca in the US Oncology Business Unit is seeking a Senior Director, Customer & Patient Engagement to lead omnichannel journeys for HCPs and patients, building a scalable approach across channels.

You will drive vision, roadmap, and execution, aligning with franchise heads, brand teams, and agencies to design omnichannel campaigns. You will oversee budgets, manage cross-functional teams, and apply Agile SCRUM with JIRA/Confluence to deliver results.

Qualifications

• Bachelor's degree; 5 years leading a capability or function in digital marketing, consumer marketing, brand/product marketing, strategic planning, and business planning. 15 yrs relevant healthcare experience can substitute for degree.
• Excellent oral and written communication; interpersonal, analytical, and computer skills.
• Strong organizational skills and Agile project management experience (SCRUM, JIRA/Confluence).
• Ability to lead and motivate a team; comfortable shaping vision, strategy, and operational plans.

Responsibilities

• Lead the implementation of the US OBU omnichannel marketing strategy.
• Develop omnichannel processes and business requirement specifications.
• Partner with Brand & Functional Teams to align strategy and opportunities.
• Develop media and channel strategies with Brands, Field, AORs, and Finance.
• Manage an omnichannel roadmap and budget; embed resources across brands/tumor teams.
• Deliver Omnichannel analytics and performance measures for campaigns.

Skills

Leadership experience

Agile project management

SCRUM

JIRA/Confluence

Communication skills

Education

Bachelor's degree

Tools

JIRA

Confluence

Job description

AstraZeneca in the US Oncology Business Unit is seeking a Senior Director, Customer & Patient Engagement to lead omnichannel journeys for HCPs and patients, building a scalable approach across channels.

You will drive vision, roadmap, and execution, aligning with franchise heads, brand teams, and agencies to design omnichannel campaigns. You will oversee budgets, manage cross-functional teams, and apply Agile SCRUM with JIRA/Confluence to deliver results.