Channel Marketing Senior Associate-Audience Management Strategy & Enablement

JP Morgan Chase; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Job summary

JP Morgan Chase is seeking a Channel Marketing Senior Associate to transform audience data into actionable strategies that boost paid media performance. You will guide audience activation, monitor delivery, and collaborate with marketing, technology, analytics, and control partners to ensure privacy and strong operational controls.

The role emphasizes developing best practices, mentoring teammates, and presenting insights to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, IT, Data Analytics, or related field.
• 4+ years of experience in paid media, digital marketing, audience management, or advertising technology.
• Strong understanding of media technology across display, social, search, and programmatic.
• Hands-on experience with DMPs, CDPs, analytics, and marketing tech platforms.
• Experience building and syndicating audiences, maintaining taxonomies, and reporting.
• Strong analytical skills to interpret data and develop recommendations.
• Knowledge of data privacy, regulatory requirements, and controls related to data collection and advertising.
• Ability to collaborate with diverse stakeholders and influence across functions.
• Excellent written and verbal communication and presentation skills.
• Strong project management and vendor management capabilities.
• Advanced proficiency in PowerPoint and familiarity with JIRA and Confluence.

Responsibilities

• Develop audience strategies to improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
• Advise marketers on audience activation, targeting, segmentation, suppression, and data prioritization.
• Guide audience development and ensure timely delivery of segments to media platforms.
• Mentor audience management colleagues to maintain live audiences and resolve delivery issues.
• Collaborate with Product and Technology teams to evaluate DMP, CDP, identity, and marketing tech capabilities.
• Monitor campaign performance, support test-and-learn initiatives, and translate results into recommendations.
• Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
• Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
• Manage advertising technology and data vendor relationships while evaluating emerging solutions.
• Develop and share audience management best practices, standards, and educational materials.
• Present technical concepts and performance insights clearly to senior stakeholders.

Skills

Audience management

Paid media

Data analytics

Stakeholder collaboration

Presentation skills

Project management

Communication

Education

Bachelor’s degree in Marketing/Business/Data Analytics

Tools

DMPs

CDPs

Analytics platforms

PowerPoint

JIRA

Confluence

Job description

Turn audience insights into measurable media impact. The Audience Management Strategy & Enablement team shapes data-driven targeting, advance marketing technology, strengthen privacy and controls, and improve paid media performance across digital channels.

As a Channel Marketing Senior Associate on the Audience Management Strategy & Enablement team, you’ll turn customer and audience data into actionable strategies that improve paid media performance. Day to day, you’ll guide audience activation, monitor delivery and results, troubleshoot issues, and collaborate with marketing, technology, analytics, control partners, agencies, and vendors. Your work will help JPMC deliver more relevant marketing to audiences that want to hear your message while protecting customer privacy and maintaining strong operational controls.

Job responsibilities:

• Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.

• Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.

• Guide audience development and ensure accurate, timely delivery of segments to media platforms.

• Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.

• Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.

• Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.

• Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.

• Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.

• Manage advertising technology and data vendor relationships while evaluating emerging solutions.

• Develop and share audience management best practices, standards, and educational materials.

• Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.

Required qualifications, capabilities, and skills:

• Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field.

• 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.

• Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.

• Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.

• Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.

• Strong analytical skills with the ability to interpret data and develop actionable recommendations.

• Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.

• Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.

• Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.

• Strong project management, cross-functional coordination, and vendor management capabilities.

• Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces.

Preferred qualifications, capabilities, and skills:

• Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field.

• Experience in financial services, another highly regulated industry, or a client-side environment.

• Experience with Adobe Audience Manager, Adobe Analytics, Adobe Experience Platform, Oracle BlueKai, Twilio Segment, mParticle, Tealium, Kinesso, or Salesforce.

• Familiarity with identity solutions and the evolving post-cookie advertising ecosystem.

• Experience managing advertising technology or data vendors and evaluating emerging capabilities.

• Experience coordinating with offshore teams, agencies, or external partners.