Channel Marketing Senior Associate-Audience Management Strategy & Enablement

JPMorganChase; Chicago (IL); On-site; USD 86,000 - 130,000; Full time

Job summary

JPMorganChase in Chicago, IL seeks a Channel Marketing Senior Associate to turn audience insights into measurable media impact. You will shape data-driven targeting, advance marketing technology, and ensure privacy controls while improving paid media performance across digital channels.

The role requires 4+ years in paid media or audience management, with strong analytical and collaboration skills. Long-term opportunities exist within a dynamic, regulated financial services environment.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4+ years in paid media, audience management, or ad tech.
• Experience with DMPs/CDPs and analytics platforms.
• Strong data-driven decision making and storytelling.
• Knowledge of data privacy and regulatory requirements.

Responsibilities

• Develop audience strategies to improve paid media effectiveness across channels.
• Advise on audience activation, targeting, segmentation, suppression, and data prioritization.
• Lead delivery of audience segments to media platforms with accuracy and timeliness.
• Mentor colleagues to maintain live audiences and resolve delivery issues.
• Collaborate with Product and Tech teams to enhance DMP/CDP and identity capabilities.
• Monitor campaign performance and translate results into actionable recommendations.
• Ensure strategies meet privacy, regulatory, and operational controls.
• Coordinate with marketers, analytics, legal, risk, and vendors.
• Develop and share audience management best practices.

Skills

Audience management

Paid media

Digital marketing

Data analytics

Stakeholder management

Project management

Communication skills

Regulatory knowledge

Education

Bachelor's degree in Marketing/Business/Data Analytics or related field

Tools

Microsoft PowerPoint

JIRA

Confluence

WYSIWYG drag-and-drop interfaces

Adobe Analytics

Job description

Channel Marketing Senior Associate-Audience Management Strategy & Enablement

Chicago, IL, United States

Full time

Day shift

Base Pay/Salary: Chicago,IL $85,500.00-$130,000.00

Location: 1 S Clark St, Chicago, IL, 60603, US

Job Description

Turn audience insights into measurable media impact. The Audience Management Strategy & Enablement team shapes data-driven targeting, advance marketing technology, strengthen privacy and controls, and improve paid media performance across digital channels.

Job responsibilities:

• Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
• Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
• Guide audience development and ensure accurate, timely delivery of segments to media platforms.
• Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.
• Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
• Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
• Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
• Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
• Manage advertising technology and data vendor relationships while evaluating emerging solutions.
• Develop and share audience management best practices, standards, and educational materials.
• Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.

Required qualifications, capabilities, and skills:

• Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
• 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
• Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
• Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.
• Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.
• Strong analytical skills with the ability to interpret data and develop actionable recommendations.
• Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.
• Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.
• Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
• Strong project management, cross-functional coordination, and vendor management capabilities.
• Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces.

Preferred qualifications, capabilities, and skills:

• Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
• Experience in financial services, another highly regulated industry, or a client-side environment.
• Experience with Adobe Audience Manager, Adobe Analytics, Adobe Experience Platform, Oracle BlueKai, Twilio Segment, mParticle, Tealium, Kinesso, or Salesforce.
• Familiarity with identity solutions and the evolving post-cookie advertising ecosystem.
• Experience managing advertising technology or data vendors and evaluating emerging capabilities.
• Experience coordinating with offshore teams, agencies, or external partners.