Senior Category Strategist — Fruit Snacks Growth (Remote)

Solely Inc.; United States; On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible remote work environment

Travel to key accounts

Job summary

Solely is seeking a Senior Category Manager to own category intelligence and retail strategy for fruit snacks. You will lead data-driven insights, build compelling narratives for retail partners, and drive distribution wins with buyers.

This role collaborates with KAM, Marketing, and Finance to shape category leadership and growth. You will report to the Chief Revenue Officer, own syndicated data subscriptions, ROI assessments, and planogram-driven opportunities in a fast-growing,

Qualifications

• 5 to 8 years of experience in category management, shopper insights, or sales strategy within consumer packaged goods — ideally in food or better-for-you snacking.
• Expert-level proficiency with SPINS and Numerator — you pull your own data, build analyses, and translate numbers into a story quickly.
• Experience managing a data vendor relationship (contract ownership, platform configuration, renewal) preferred.
• Demonstrated experience building and presenting category reviews or line review materials for major retail accounts.
• Strong commercial instincts — you understand what a buyer cares about and how to connect insight to action.
• Ability to work in a fast-moving, lean organization where you own your function end to end; no one is doing the analysis for you.
• Excellent written and verbal communication; you write clean, concise materials and can hold your own in a buyer meeting.
• Proficiency in Excel or Google Sheets for modeling; comfort with PowerPoint or Google Slides for presentation building.

Responsibilities

• Own category strategy and insights across fruit snacks and better-for-you snacking.
• Manage data vendor relationships (SPINS, Numerator) including renewals, onboarding, and ROI evaluation.
• Track market trends, competitive movement, white space, and consumer behavior shifts; surface findings proactively.
• Build a rolling competitive intelligence framework covering pricing, distribution, assortment, velocity, and promotions.
• Develop a deep point of view on category direction and position Solely to lead that narrative with retailers.
• Lead category reviews and line reviews for major accounts (natural, conventional, mass, club).
• Create data-backed selling stories that present Solely as a category partner with growth leadership.
• Own planogram strategy and space-to-sales analysis; collaborate with brokers and retail teams.
• Develop category selling materials and tailor insights by account and channel.
• Collaborate with Marketing on consumer insight integration and demand planning context.
• Support distribution pitches with business cases and volume opportunity models.

Skills

Category management

Shopper insights

Sales strategy

Data analysis

Vendor management

Excel/Sheets

PowerPoint/Slides

Tools

SPINS

Numerator

Circana/IRI

Nielsen

Job description

Solely is seeking a Senior Category Manager to own category intelligence and retail strategy for fruit snacks. You will lead data-driven insights, build compelling narratives for retail partners, and drive distribution wins with buyers.

This role collaborates with KAM, Marketing, and Finance to shape category leadership and growth. You will report to the Chief Revenue Officer, own syndicated data subscriptions, ROI assessments, and planogram-driven opportunities in a fast-growing,