Category Strategy Lead — Data-Driven CPG Growth

Snackruptors Inc; West Hempfield Township (PA); On-site; USD 80,000 - 120,000; Full time

Job summary

Snackruptors Inc. is seeking a Category Development Manager to lead category strategy and growth for Branded and Private Label across North America.

You will drive data-driven insights, liaise with retail and foodservice partners, and strengthen analytics to accelerate business and innovation. Reporting to Marketing, you will mentor a Category Management team, develop compelling category stories using Circana/IRI and Nielsen data, and collaborate cross-functionally to support annual priorities

Qualifications

• 3+ years in Category Management, Development, or Insights in CPG.
• Expert knowledge of Circana/IRI, NielsenIQ, Numerator data sources.
• Strong understanding of US/Canadian retail and foodservice markets.
• Analytical thinker who translates data into actionable insights.
• Bachelor's degree in Business, Marketing, or related field.
• Strong presentation and communication to influence stakeholders.
• Proficient in MS Office (Word, Excel, Outlook, PowerPoint).
• Ability to work in a fast-paced environment.

Responsibilities

• Develop data-driven selling stories from insights to influence decisions.
• Communicate insights to internal and external stakeholders.
• Use syndicated data to identify category trends by channel and customer.
• Create concise reports and presentations on performance and growth.
• Lead and mentor a Category Management team.
• Support brand learning plans with key insights.
• Identify opportunity gaps and prioritize growth across channels.
• Collaborate cross-functionally to achieve annual priorities.
• Develop pricing and promotions strategies with Sales.
• Prepare sell sheets and presentations for brand execution.
• Provide data-driven insights during customer business reviews.

Skills

Category Management

Category Development

Insights & Analytics

Data interpretation

Presentation skills

MS Office

Education

Bachelor's degree in Business/Marketing

Tools

Circana/IRI

NielsenIQ

Numerator

Job description

Snackruptors Inc. is seeking a Category Development Manager to lead category strategy and growth for Branded and Private Label across North America.

You will drive data-driven insights, liaise with retail and foodservice partners, and strengthen analytics to accelerate business and innovation. Reporting to Marketing, you will mentor a Category Management team, develop compelling category stories using Circana/IRI and Nielsen data, and collaborate cross-functionally to support annual priorities