Senior Care Marketing & Enrollment Lead

Carolina Senior Care New Bern; New Bern (NC); On-site; USD 42,000 - 62,000; Full time

Job summary

Carolina SeniorCare-New Bern is seeking a Marketing and Enrollment Leader to drive the approved Marketing Plan and coordinate the enrollment process for thePACE program. You will guide outreach, intake coordination, and referrals to community agencies, promoting the PACE model to participants and agencies.

You will supervise the Marketing Enrollment Assistant and Enrollment Coordinator, and collaborate with the Executive Director on objectives, budgets, and policy implementation.

Qualifications

• Must have medical clearance for communicable diseases and up-to-date immunizations before having direct participant contact.
• Must have a valid driver’s license, proof of insurance and have means of transportation. Must be able to meet Carolina SeniorCare's auto insurance carrier's standards for coverage.
• Two to three years experience in Health and Human Services in case management, benefits, administration, or social work in a health care environment.
• Bi-lingual preferred.
• Minimum of one year working with the frail or elderly.
• Previous supervisory experience preferred.

Responsibilities

• Develops and implements the approved version of the Marketing Plan.
• Develops and implements the advertising and communications program through direct mail, publicity, newsletters, print media, and other approved mediums.
• Responsible for preparation of the proposed budget for the operation of the areas of responsibility.
• Assists Executive Director with marketing objectives, programs, and policies.
• Develops a strong familiarity and knowledge of comparable programs in the primary and secondary market areas.
• Becomes familiar and knowledgeable with the operations, services, and programs of Carolina SeniorCare and EveryAge.
• Implements programs of financial control and quality assurance for areas of responsibility that promote the fullest utilization of available resources and provides the highest possible quality standards.
• Participates in Interdisciplinary Team meetings when potential enrollees are assessed for enrollment into the program.
• Performs marketing functions of prospecting, qualifying, presenting, closing, and follow-up with prospective participants through on-site and in-home presentations.
• Responsible for development and coordination of public relations for Carolina SeniorCare to ensure compatibility with our mission, services, and public image

Skills

Marketing planning

Supervisory experience

Bilingual preferred

Education

High School Diploma or equivalent

Bachelor's degree in marketing or related field preferred

CPR certification

Tools

Word processing

Spreadsheets

Job description

Carolina SeniorCare-New Bern is seeking a Marketing and Enrollment Leader to drive the approved Marketing Plan and coordinate the enrollment process for thePACE program. You will guide outreach, intake coordination, and referrals to community agencies, promoting the PACE model to participants and agencies.

You will supervise the Marketing Enrollment Assistant and Enrollment Coordinator, and collaborate with the Executive Director on objectives, budgets, and policy implementation.