Principal Campaign Manager

Cloudflare; San Francisco (CA); On-site; USD 164,000 - 226,000; Full time

Benefits offered by this job

Medical/Rx Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Job summary

Cloudflare seeks a Principal Campaign Manager to lead end-to-end campaign strategy for a core solution. You will own the lifecycle from strategy to launch, partnering with Product Marketing and regional teams to drive awareness and pipeline growth.

You will craft narratives, manage multi-channel campaigns, and deliver data-driven insights to leadership, while leveraging AI tools to accelerate delivery and ROI.

Qualifications

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, ABM, or Customer Marketing.
• Proven track record of end-to-end campaign management and optimization.
• Strong problem-solving abilities with creative solutions under constraints.
• Experience with AI tools (OpenCode, Claude, Gemini).
• Excellent communication and cross-functional collaboration skills.
• Data-driven mindset with experience interpreting information for smart decisions.
• Hands-on experience with Salesforce, Marketo, Demandbase, PFL, Goldcast, Tableau.
• Bias for action and willingness to experiment with new approaches.

Responsibilities

• Lead the complete campaign lifecycle from planning through launch and optimization.
• Define campaign narrative, target audiences, and success metrics.
• Partner with Product Marketing, Regional Marketing, Brand and Digital teams.
• Translate customer challenges into compelling campaign messages across the funnel.
• Develop and oversee creation of campaign content with internal and external resources.
• Write campaign copy using existing messaging frameworks.
• Ensure content consistency across all touchpoints.
• Launch and manage campaigns across multiple channels (content syndication, paid, email, direct mail, webinar, sales/BD).
• Monitor performance metrics and optimize for ROI.
• Track KPIs and provide data-driven insights to leadership.

Skills

B2B marketing

Demand Generation

Campaign management

Cross-functional collaboration

AI tools

Salesforce

Marketo

Tableau

Analytics

Communication

Tools

Salesforce

Marketo

Demandbase

PFL

Goldcast

Tableau

Job description

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

San Francisco, New York, Seattle, Austin, Chicago

About The Role

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth.

In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.

What You’ll Do

Own Campaign Strategy & Execution

• Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
• Define campaign narrative, target audiences, and success metrics

Drive Cross-Functional Collaboration

• Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
• Build strong relationships and influence stakeholders across the organization

Create & Manage Campaign Artifacts

• Develop and oversee creation of campaign content working with both internal teams and external resources
• Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
• Ensure content consistency and quality across all campaign touchpoints

Execute Multi-Channel Campaigns

• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
• Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI

Deliver Data-Driven Insights

• Track key performance indicators (KPIs) for all campaigns
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Provide regular, actionable insights and recommendations to leadership and stakeholders

Required Qualifications

What We’re Looking For

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
• Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
• Data-driven mindset with experience interpreting information to make smart business decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches, tactics, and channels

Preferred Qualifications

• Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies)
• Background marketing to IT, security, or other technical buyer personas
• Experience designing and executing account-based marketing (ABM) programs and campaigns
• Experience driving competitive and vertical marketing initiatives

Compensation

• For San Francisco Bay Area based hires: Estimated annual salary of $164,000 - $226,000.
• For Seattle and New York City based hires: Estimated annual salary of $156,000 - $215,000.
• For Chicago based hires: Estimated annual salary of $139,000 - $191,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo

Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers—at no cost.

Athenian Project

In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1

We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use—the first consumer-focused service Cloudflare has ever released. Here’s the deal— we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.