Senior Manager Campaign Operations

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Health Savings Account

Flexible spending accounts

Employee assistance program

Life insurance

AD&D insurance

Tuition reimbursement

Dependent scholarships

On-site health centers

Fitness centers

Volunteer program

Company vehicle

Phone allowance

Paid leave

Job summary

Reynolds American, based in Winston-Salem, NC, is seeking a Senior Manager Campaign Operations to lead the Digital Campaign Operations team across 12+ brands. You will own Adobe Campaign solutions, design customer journeys with AEP, and drive multi-channel experiences including email, SMS and direct mail.

You’ll partner with Marketing, Analytics, CRM and Data teams to optimize delivery, testing, and personalization while ensuring compliance and deliverability for our omnichannel campaigns.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Market Research, or a related field.
• 5+ years of Digital Marketing and Campaign Operations experience.
• 2-3+ years of hands-on Adobe Campaign experience (Adobe Campaign Classic and/or V8).
• Experience leading teams and agency resources in campaign execution and marketing operations.
• Strong expertise in Customer Journey Management, Audience Segmentation, Personalization, and Lifecycle Marketing.
• Hands-on experience with Enterprise Marketing Automation and CRM platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, HubSpot).
• Strong communication, collaboration, stakeholder management and influencing skills.
• Experience managing campaign setup, testing, validation, deployment, troubleshooting, and performance optimization.

Responsibilities

• Lead and manage a team of campaign managers and agency partners responsible for deploying email, SMS, and direct mail campaigns across 12+ brands.
• Serve as the subject matter expert for Adobe Campaign solutions, providing leadership and guidance on campaign execution, optimization, and best practices.
• Design and architect customer journey solutions using Adobe Campaign V8, Adobe Experience Platform (AEP), and related Adobe Marketing Cloud technologies.
• Own communication strategy, audience segmentation, and personalization efforts to drive effective consumer engagement across multiple channels.
• Oversee end-to-end campaign execution, including campaign setup, validation, testing, deployment, and delivery.
• Optimize campaign performance through A/B testing, personalization, content strategy, and data-driven decision making.
• Partner with cross-functional teams including Marketing, Analytics, CRM, Data, Creative, and Technology to define campaign requirements and ensure flawless execution.
• Monitor campaign performance, troubleshoot operational issues, and implement continuous improvements to maximize deliverability, compliance, and business results.

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Campaign Operations in Winston-Salem, NC

Consumer Experience is seeking a dynamic and passionate leader to join the Digital Campaign Operations team, responsible for the development of campaigns and partnerships that enable the company's sophisticated data-driven investment strategies.

As a key member of an exciting and fast-paced team, this role offers the opportunity to ensure that Campaign Operations serves as the backbone of our omnichannel initiatives, delivering seamless journeys for Adult Tobacco Consumers while driving a mobile-first approach.

As part of the Consumer Marketing Services team, the Campaign Operations Manager will play an integral role in maintaining strong relationships with both brand partners and Adult Tobacco Consumers. This position requires an innovative mindset, comfort with ambiguity, resourcefulness, determination, drive, and a genuine passion for professional growth within digital marketing.

Your key responsibilities will include

• Lead and manage a team of campaign managers and agency partners responsible for deploying email, SMS, and direct mail campaigns across 12+ brands.
• Serve as the subject matter expert for Adobe Campaign solutions, providing leadership and guidance on campaign execution, optimization, and best practices.
• Design and architect customer journey solutions using Adobe Campaign V8, Adobe Experience Platform (AEP), and related Adobe Marketing Cloud technologies.
• Own communication strategy, audience segmentation, and personalization efforts to drive effective consumer engagement across multiple channels.
• Oversee end-to-end campaign execution, including campaign setup, validation, testing, deployment, and delivery.
• Optimize campaign performance through A/B testing, personalization, content strategy, and data-driven decision making.
• Partner with cross-functional teams including Marketing, Analytics, CRM, Data, Creative, and Technology to define campaign requirements and ensure flawless execution.
• Monitor campaign performance, troubleshoot operational issues, and implement continuous improvements to maximize deliverability, compliance, and business results.

What are we looking for?

• Bachelor's Degree in Marketing, Business, Communications, Market Research, or a related field.
• 5+ years of Digital Marketing and Campaign Operations experience managing multi-channel marketing programs.
• 2-3+ years of hands‑on Adobe Campaign experience (Adobe Campaign Classic and/or V8 required).
• Experience leading teams and agency resources in campaign execution and marketing operations environments.
• Strong expertise in Customer Journey Management, Audience Segmentation, Personalization, and Lifecycle Marketing.
• Hands‑on experience with Enterprise Marketing Automation and CRM platforms, such as Adobe Campaign, Salesforce Marketing Cloud, Marketo, HubSpot, or similar.
• Strong communication, collaboration, stakeholder management, and influencing skills.
• Experience managing campaign setup, testing, validation, deployment, troubleshooting, and performance optimization.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALTARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail]

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