Senior Marketing Strategist: Data-Driven Campaigns & Lifecycle

Onward Search; Rochester (MN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

401k Program

Commuter Benefit

eLearning

Education Reimbursement

Ongoing Training & Development

Job summary

Onward Search is seeking a Senior Marketing Specialist to lead integrated marketing initiatives that align with business objectives and drive growth. You will partner with digital teams, stakeholders, and subject matter experts to develop strategies, execute campaigns, and measure performance across channels.

The role emphasizes audience insights, lifecycle marketing, and data-driven decision making, with opportunities to influence across a matrixed organization.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare, Liberal Arts, or related field; 5+ years marketing experience.
• Master's degree in a related field with 3+ years marketing experience.
• Strong digital marketing, project management, and stakeholder management experience.
• Excellent communication, presentation, analytical, and problem-solving skills.
• Experience managing multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Lead integrated marketing campaigns across digital, email, content, and promotions.
• Manage complex cross-functional projects from concept through launch.
• Analyze audience insights, market research, and campaign performance to guide strategy.
• Build relationships with stakeholders and act as a trusted marketing advisor.
• Develop customer journeys, nurture programs, and lifecycle marketing initiatives.
• Manage campaign execution through marketing automation and CRM platforms.
• Continuously optimize campaigns using data, testing, and performance reporting.
• Create personalized email experiences using dynamic content and audience insights.
• Execute A/B and multivariate testing to improve campaign performance.
• Ensure deliverability, sender reputation, and compliance standards.

Skills

Digital Marketing

Project Management

Stakeholder Management

Communication

Analytical Thinking

Multitasking

Education

Bachelor's degree in Marketing, Business, Healthcare, Liberal Arts, or related field

Master's degree in a related field

Tools

Adobe Marketo

CRM Platforms

Marketing Automation

HTML/CSS

Responsive Email

Dynamic Content

A/B Testing

Multivariate Testing

Job description

Onward Search is seeking a Senior Marketing Specialist to lead integrated marketing initiatives that align with business objectives and drive growth. You will partner with digital teams, stakeholders, and subject matter experts to develop strategies, execute campaigns, and measure performance across channels.

The role emphasizes audience insights, lifecycle marketing, and data-driven decision making, with opportunities to influence across a matrixed organization.