Strategic Product Marketing Specialist

UpToDate; Massachusetts; On-site; USD 57,000 - 98,000; Full time

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist to translate market and customer insights into positioning, messaging, and launch materials.

You will partner with Marketing, Product, Sales, and Finance to shape product strategy, run campaigns, and optimize audience targeting for healthcare-related products. The role emphasizes data interpretation and clear communications to drive market alignment.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business‑case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market & Customer Analysis

Data Interpretation

Content Development

Project Coordination

Collaboration

MS Office

CRM tools

Excel

PowerPoint

AI tools

Marketing platforms

Education

Bachelor's degree

Tools

MS Office

CRM

Excel

PowerPoint

AI tools

Marketing platforms

Job description

Wolters Kluwer is seeking a Product Marketing Specialist to translate market and customer insights into positioning, messaging, and launch materials.

You will partner with Marketing, Product, Sales, and Finance to shape product strategy, run campaigns, and optimize audience targeting for healthcare-related products. The role emphasizes data interpretation and clear communications to drive market alignment.