Senior Campaign Manager

Fortive; United States; On-site; USD 114,000 - 155,500; Full time

Job summary

Fortive is seeking a results-driven Senior Campaign Manager to lead targeted ABM campaigns for high-value accounts. The role requires a strong background in B2B SaaS marketing, strategic thinking, and collaboration with Sales to enhance marketing execution.

The ideal candidate has over 7 years of experience in B2B marketing, with proven ownership of ABM campaigns and strong leadership skills. This position offers a competitive salary range of $114,000 to $155,500.

Qualifications

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Comfortable operating across strategy and execution.

Responsibilities

• Develop and execute multi-channel ABM campaigns targeting high-value accounts.
• Collaborate with Sales to build personalized engagement strategies.
• Manage campaign performance metrics including ROI and pipeline contribution.

Skills

B2B SaaS marketing

Account-Based Marketing (ABM)

Strategic thinking

Sales alignment

Leadership

Education

Relevant bachelor's degree

Tools

Salesforce

HubSpot

Job description

Overview

We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives. This role is ideal for a marketer who combines hands‑on campaign execution with a strong understanding of account selection, buying group engagement, personalization, and sales alignment. The right candidate will bring proven ABM expertise and help elevate field marketing execution, consistency, and impact across regions.

Key Responsibilities

ABM Strategy & Execution

• Develop and execute multi‑channel ABM campaigns targeting high‑value accounts using firmographic, technographic, and behavioral data.
• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.

Field Marketing Execution

• Partner with regional field teams to align ABM efforts with local go‑to‑market strategies.
• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
• Support event strategy, regional activations, and sales enablement initiatives.
• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
• Manage campaigns end‑to‑end, including content calendar, alignment with events, and reporting on success.

Cross‑Functional Collaboration

• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.

Measurement & Optimization

• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
• Present insights and recommendations to senior leadership for continuous improvement.

What success looks like

• Build and scale ABM programs aligned to priority accounts and regional growth goals.
• Improve sales and marketing alignment around target account strategy and buying group engagement.
• Deliver measurable pipeline influence and campaign performance improvements.
• Bring structure, repeatability, and stronger operational rigor to field and ABM execution.

Qualifications

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Experience partnering directly with sales on named/target accounts.
• Comfort operating across strategy and execution.
• Proven experience in leading cross‑functional marketing initiatives.
• Strong understanding of sales intent signals, account tiering, and funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.

Preferred Attributes

• Strategic thinker with a bias for action.
• Comfortable presenting to executive stakeholders.
• Passionate about building scalable marketing programs that drive revenue.
• Relevant bachelor's degree or formal education.

Pay Range

The salary range for this position (in local currency) is 114,000-155,500.

Equal Employment Opportunity and Diversity

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].