Senior ABM Manager

Extreme Networks, Inc; Raleigh, Northern (NC, KY); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Extreme Networks, Inc. in Raleigh, NC is seeking a Senior ABM Manager to lead account-based marketing initiatives across North America, driving personalized campaigns that accelerate pipeline and revenue.

You will partner with Field Marketing, Sales, and Product Marketing to craft strategies that resonate with C-suite and IT decision-makers. You will design multi-channel ABM programs using 6sense and Reachdesk, manage a team when applicable, and track metrics to optimize ROI and pipeline

Qualifications

• 5+ years of marketing experience with 3+ years in ABM or enterprise marketing.
• Hands-on experience with 6sense for account intelligence and prioritization.
• Hands-on experience with Reachdesk for multi-channel outreach at scale.
• Proven ABM campaigns driving pipeline and revenue impact.
• Strong understanding of B2B sales processes and deal cycles.

Responsibilities

• Lead strategic ABM initiatives across North America aligned with revenue goals.
• Design and launch integrated ABM campaigns with personalized messaging.
• Collaborate with Field Marketing, Sales, and PMM on targeting and messaging.
• Leverage 6sense and Reachdesk for orchestration and predictive insights.
• Partner with Sales leadership to define playbooks and feedback loops.
• Track metrics (pipeline, velocity, CAC, ROI) and optimize programs.
• Oversee cross-functional planning and ABM governance across orgs.
• Mentor and develop ABM team members when applicable.

Skills

ABM marketing

Strategic marketing

Cross-functional collaboration

Data-driven decision making

B2B sales knowledge

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

6sense

Reachdesk

Marketo

Salesforce

Sigma

Job description

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

About the Role

We're seeking a strategic and results-driven Senior ABM Manager to lead our Account-Based Marketing initiatives across North America. In this role, you'll design and execute highly personalized marketing campaigns targeting our most valuable accounts, driving pipeline acceleration and revenue growth. You'll partner closely with Field Marketing, Sales, and Product Marketing teams to develop targeted strategies that resonate with C-suite and IT Practitioners in key decision-making roles.

Key Responsibilities

• ABM Strategy & Planning – Develop and execute multi-year ABM strategies aligned with company revenue goals; identify, prioritize, and tier target accounts based on revenue potential and strategic fit
• Campaign Development – Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach; coordinate with PMM on messaging and sales enablement
• 6sense & Reachdesk Optimization – Leverage 6sense for predictive account intelligence, intent data, and account scoring; utilize Reachdesk for multi-channel personalized outreach and campaign orchestration
• Sales Alignment – Partner with Sales leadership to define account selection criteria, establish ABM playbooks, and create feedback loops that drive continuous improvement
• Cross-Functional Leadership – Lead collaborative planning with Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success; serve as ABM ambassador across the organization
• Performance Management & Optimization – Track ABM metrics (influenced pipeline, win rate, velocity, CAC, ROI); conduct regular analysis and optimize campaigns based on account engagement and conversion data
• Tools & Technology – Manage ABM platforms, marketing automation, CRM integrations, and analytics; identify and implement technology that enables scalable personalization
• Reporting & Insights – Deliver monthly/quarterly performance reviews to leadership; translate ABM results into actionable insights for Sales and executive stakeholders
• Team Development – Build and mentor ABM team members (if applicable); establish best practices and training processes

Required Qualifications

• 5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketing
• Hands-on experience with 6sense – demonstrated proficiency in account selection, intent data analysis, and campaign execution
• Hands-on experience with Reachdesk – proven ability to orchestrate multi-channel campaigns and drive personalized outreach at scale
• Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact
• Strong understanding of B2B sales processes, deal cycles, and customer buying committees
• Experience with additional marketing platforms (e.g., Marketo, Salesforce, Sigma)
• Demonstrated expertise in marketing analytics, data interpretation, and ROI measurement
• Excellent cross-functional collaboration and stakeholder management skills
• Ability to translate business objectives into clear marketing strategies and executable plans
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

Preferred Qualifications

• Experience in technology, SaaS, or enterprise software industries
• Familiarity with LinkedIn Sales Navigator, Salesforce, or similar tools
• Background in demand generation, product marketing, or field marketing
• Knowledge of sales methodologies (MEDDIC, SPIFF, etc.)
• Experience managing ABM team members or coordinating across distributed teams
• Certification in marketing strategy, ABM, or account management
• Track record of building scaled ABM programs from the ground up
• Experience integrating 6sense and Reachdesk with marketing automation and CRM platforms

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.