Senior Manager - Account Based Marketing - QualityOne

Veeva; Boston (MA); On-site; USD 95,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva is seeking a Senior Marketing Manager to create and deliver innovative Field and Account Based Marketing strategies aimed at driving growth across key accounts in the Consumer Products sector. This role requires engaging marketing programs that resonate with targeted audiences.

With a strong collaborative spirit and proven communication skills, you'll work closely with various teams to align marketing efforts with sales goals. A Bachelor's degree and at least 6 years of relevant experience are essential for this dynamic position.

The role also comes with robust benefits including medical coverage, flexible PTO, and a retirement program.

Qualifications

• 6+ years experience in marketing or customer facing roles for an enterprise solution provider.
• Strong experience in building and executing integrated marketing programs.
• Excellent oral and written communication skills.

Responsibilities

• Develop, execute, and optimize multi-channel field marketing and ABM campaigns.
• Measure campaign effectiveness based on appropriate KPIs.
• Collaborate closely with account partners and strategy leads.

Skills

Integrated marketing programs

Project management skills

Communication skills

Collaboration

Analytical thinking

Education

Bachelor's degree

Tools

CRM systems

Marketing automation systems

Job description

The Role

We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted & personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain.

You will work closely with sales, strategy, and other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.

Responsibilities

• Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross‑functional alignment
• Partner with content, field and digital marketers to build, execute and track integrated campaigns
• Understand complex buying/selling processes involving multiple decision‑makers
• Oversee the timely execution of ABM plans
• Measure campaign effectiveness based on appropriate KPIs
• Execute high‑impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline
• Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions

Qualifications

• 6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
• Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands‑on, collaborative, multi‑tasker, creative, strategic thinker, and analytical mind to manage cross‑functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
• Excellent oral and written communication skills
• Excellent team player with a positive attitude and a strong sense of ownership
• Experience with sales, CRM and marketing automation systems
• Bachelor’s degree required

Additional Requirements

• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

• Base pay: $95,000 - $175,000. The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].