Senior Campaign Lead - Demand Gen & Analytics

Waters Corporation; Milford (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Waters Corporation is seeking a driven Senior Campaign Specialist to plan, execute, and optimize integrated marketing campaigns that drive pipeline growth and revenue. You will blend creativity with data-driven execution across digital channels and cross-functional teams, attracting, nurturing, and converting high-quality leads.

The ideal candidate is a strategic thinker and hands-on doer who thrives in a fast-paced environment, loves experimentation, and aims to deliver measurable business

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field (or equivalent).
• 4–7 years in demand generation, campaign management, or digital marketing.
• Strong analytical skills with proven ability to translate data into insights.
• Excellent project management and organizational skills with ability to handle multiple campaigns.
• Salesforce.com experience is essential.
• Experience with Monday.com and Power BI is advantageous.
• Experience leveraging Paid LinkedIn is desirable.

Responsibilities

• Plan and execute multi-channel demand generation tactics across email, paid media, social, webinars, and websites.
• Collaborate with product marketing, creative, segment leaders, and regional partners to support launches and growth initiatives.
• Manage campaign timelines, budgets, and performance from launch through post-campaign analysis.
• Guide creation of nurture campaigns and third-party programs to build brand awareness and create demand.
• Ensure accurate campaign tracking, reporting, and attribution across the funnel.

Skills

Analytical skills

Project management

Written and verbal communication

Collaboration

Growth mindset

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Salesforce

Monday.com

Power BI

LinkedIn advertising

Job description

Waters Corporation is seeking a driven Senior Campaign Specialist to plan, execute, and optimize integrated marketing campaigns that drive pipeline growth and revenue. You will blend creativity with data-driven execution across digital channels and cross-functional teams, attracting, nurturing, and converting high-quality leads.

The ideal candidate is a strategic thinker and hands-on doer who thrives in a fast-paced environment, loves experimentation, and aims to deliver measurable business