B2B Campaign Lead: Growth & Optimization

Waters Corporation; Goleta (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Waters Corporation in Goleta, California is seeking a results-oriented Campaign Management professional to drive the design, execution, and optimization of marketing campaigns. The ideal candidate will have over 7 years of B2B marketing experience, focusing on demand generation tactics and multi-channel campaign execution.

This role emphasizes collaboration across product marketing and sales teams to ensure campaigns are impactful, measuring performance with KPIs and analytics. Waters Corporation promotes a diverse and inclusive workplace.

Qualifications

• 7+ years of experience in B2B marketing, focused on marketing.
• Experience managing and developing marketing professionals.
• Strong understanding of demand generation tactics.

Responsibilities

• Partner with Product Marketing to translate business priorities into campaign plans.
• Oversee campaign activation across digital, events, and partner channels.
• Continuously monitor campaign performance and report insights.

Skills

B2B marketing experience

Demand generation tactics

Multi-channel campaign execution

Data-driven mindset

Communication skills

Job description

Waters Corporation in Goleta, California is seeking a results-oriented Campaign Management professional to drive the design, execution, and optimization of marketing campaigns. The ideal candidate will have over 7 years of B2B marketing experience, focusing on demand generation tactics and multi-channel campaign execution.

This role emphasizes collaboration across product marketing and sales teams to ensure campaigns are impactful, measuring performance with KPIs and analytics. Waters Corporation promotes a diverse and inclusive workplace.