Senior Campaign Leader — Demand Gen & Growth

uscareers-waters; Milford (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Waters Corporation is seeking a results-oriented Campaign Management lead to guide the design, execution, and optimization of multi-channel marketing campaigns that drive pipeline growth. You will partner with Product Marketing, regional teams, and Inside Sales to align priorities and deliver measurable revenue impact.

The role requires a data-driven mindset, strong stakeholder management, and proven success in demand generation, campaign planning, and lead funnel acceleration across digital,

Qualifications

• 7+ years of experience in B2B marketing.
• Experience managing and developing marketing professionals.
• Strong understanding of demand generation tactics and multi-channel campaign execution.
• Expertise in integrated marketing planning, channel mix optimization, and customer journey mapping.
• Data-driven mindset with ability to analyze KPIs and optimize programs.
• Strong communication and stakeholder management skills.

Responsibilities

• Campaign Planning & Alignment: translate business priorities into integrated campaign plans with channel mixes across regions.
• Campaign Execution & Optimization: oversee activation across digital, events, and partner channels and report results to stakeholders.
• Lead Management & Funnel Support: collaborate with Inside Sales and Commercial teams to optimize lead routing and nurturing.
• Performance Measurement & Reporting: define and track KPIs, provide dashboards, and recommend ROMI-based budget allocations.

Skills

B2B marketing

Team leadership

Demand generation

Multi-channel campaigns

Integrated marketing planning

Analytics & KPIs

Stakeholder management

Job description

Waters Corporation is seeking a results-oriented Campaign Management lead to guide the design, execution, and optimization of multi-channel marketing campaigns that drive pipeline growth. You will partner with Product Marketing, regional teams, and Inside Sales to align priorities and deliver measurable revenue impact.

The role requires a data-driven mindset, strong stakeholder management, and proven success in demand generation, campaign planning, and lead funnel acceleration across digital,