Senior Campaign Architect - Full-Funnel Growth & Strategy

Refinitiv; Eagan (MN); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid work model

Mental Health Days

Headspace app

Retirement savings

Tuition reimbursement

Volunteer days

Job summary

Refinitiv in the United States is seeking an experienced marketing campaign leader to own multi-channel programs across acquisition, upsell, and cross-sell. You will translate GTM priorities and customer insights into integrated plans, manage briefs, and coordinate with content, product marketing, and other partners.

This role requires 6+ years in integrated marketing, a proven ability to drive ROI, strong project management, and comfort with analytics tools.

Qualifications

• Bachelor's degree in marketing, business, or related field (or equivalent experience).
• 6+ years in integrated marketing, campaign strategy, or demand generation.
• Experience planning and executing high performing full-funnel omni-channel campaigns.
• Strong strategic thinking and cross-functional collaboration.
• Excellent project management and stakeholder communication.

Responsibilities

• Own annual and quarterly campaign strategies for assigned products aligned to goals.
• Translate priorities into integrated campaign plans with objectives, messaging, budget, and KPIs.
• Lead campaign brief development with content and product marketing teams.
• Design and deploy full-funnel campaigns across paid, organic, email, and BDR programs.
• Build media channel plans and partner on digital journey touchpoints.
• Manage intake of briefs/assets, resolve bottlenecks, and drive improvement.
• Oversee budgets, timelines, and on-time delivery; report progress to stakeholders.
• Define success metrics and provide actionable optimization recommendations.
• Conduct post-campaign analysis and apply learnings to future plans.

Skills

Campaign strategy

Omni-channel

Project management

Stakeholder management

Analytics mindset

Marketing tech stacks

Education

Bachelor's degree in marketing, business, or related field

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Refinitiv in the United States is seeking an experienced marketing campaign leader to own multi-channel programs across acquisition, upsell, and cross-sell. You will translate GTM priorities and customer insights into integrated plans, manage briefs, and coordinate with content, product marketing, and other partners.

This role requires 6+ years in integrated marketing, a proven ability to drive ROI, strong project management, and comfort with analytics tools.