Senior Campaign Architect—Full-Funnel Growth

Thomson Reuters; Eagan (MN); Hybrid; USD 101,000 - 186,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus

Job summary

Thomson Reuters is seeking a Campaign Planning Manager to own strategy and deployment of full-funnel, omni-channel campaigns for tax products. You will orchestrate paid digital, paid social, email, nurture, events, and sponsorships, partnering with content marketing, product marketing, demand generation, and field teams.

The role emphasizes cross-functional PM, budget management, and data-driven optimization, with a hybrid work model and a focus on growth across acquisition, upsell, and

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 6+ years in integrated marketing, campaign strategy, or demand generation.
• Experience planning and executing high performing full-funnel omni-channel campaigns as part of an integrated strategy.
• Strong strategic thinking and ability to translate priorities into actionable plans.
• Excellent project management across multiple programs in a matrixed organization.
• Outstanding communication and stakeholder management across all levels.
• Experience with modern marketing tech stacks and demand gen platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua).

Responsibilities

• Own annual and quarterly campaign strategies aligned to acquisition, upsell, and cross-sell goals.
• Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs.
• Build and execute media channel and sponsorship plans to hit campaign objectives.
• Partner on digital journey mapping to ensure seamless experiences across touchpoints.
• Lead regular status reviews with stakeholders on timelines, budgets, and deliverables.

Skills

Integrated marketing

Campaign strategy

Demand generation

Project management

Stakeholder management

Analytical mindset

Marketing tech

Education

Bachelor's degree

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Thomson Reuters is seeking a Campaign Planning Manager to own strategy and deployment of full-funnel, omni-channel campaigns for tax products. You will orchestrate paid digital, paid social, email, nurture, events, and sponsorships, partnering with content marketing, product marketing, demand generation, and field teams.

The role emphasizes cross-functional PM, budget management, and data-driven optimization, with a hybrid work model and a focus on growth across acquisition, upsell, and