Full-Funnel Campaign Architect

Thomson Reuters; Frisco (TX); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid Work Model

Career Development

Wellbeing programs

Tuition reimbursement

Job summary

Thomson Reuters seeks a Campaign Planning Manager to lead full-funnel, omni-channel campaigns for Tax, Audit, and Accounting marketing, driving awareness, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions.

You will orchestrate cross-functional programs across paid, email, events, sponsorships, and digital journeys, partnering with content, product marketing, demand generation, and field marketing to deliver measurable outcomes.

Qualifications

• 6+ years in integrated marketing or demand generation.
• Experience owning multi-channel campaigns end-to-end.
• Strong stakeholder management and communication.

Responsibilities

• Own annual and quarterly campaign strategies for assigned products.
• Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs.
• Lead campaign briefs and align content marketing, product marketing, and other stakeholders before activation.
• Define success metrics and reporting frameworks; report on full-funnel performance with actionable optimization.

Skills

Integrated marketing

Campaign strategy

Demand generation

Project management

Analytics

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Thomson Reuters seeks a Campaign Planning Manager to lead full-funnel, omni-channel campaigns for Tax, Audit, and Accounting marketing, driving awareness, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions.

You will orchestrate cross-functional programs across paid, email, events, sponsorships, and digital journeys, partnering with content, product marketing, demand generation, and field marketing to deliver measurable outcomes.