Sr. Growth Marketing Manager (Temp)

Entrust; Minnesota; On-site; USD 120,000 - 180,000; Full time

Job summary

Entrust is seeking a Senior Growth Marketing Manager to lead end-to-end growth engines, shaping audience-first strategies and content frameworks. You will oversee paid media plans, select activation channels, and lead cross-functional teams to deliver measurable business impact.

The role emphasizes building scalable campaign playbooks, aligning with GTM leadership, and driving pipeline growth through integrated demand generation and lifecycle marketing.

Qualifications

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
• Deep experience in persona development, segmentation, and content mapping across the buyer journey.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.

Skills

growth marketing

demand generation

campaign strategy

multi-channel execution

persona development

content mapping

leadership

B2B marketing

Job description

Join us at Entrust

At Entrust, we're shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Get to Know Us

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It's the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Position Overview

Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net‑new logo acquisition and scalable pipeline growth. This role elevates beyond execution to owning the end‑to‑end growth engine-defining audience‑first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross‑functional teams to deliver measurable business impact.

Key Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent‑based media, and programmatic channels.
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.

Persona, Audience & Content Strategy

• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.
• Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback.

Demand Generation & Pipeline Acceleration

• Lead execution of high‑impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.
• Guide the use of paid media as part of the broader demand generation mix.
• Design and optimize multi‑touch nurture strategies, digital activations, and targeted ABM initiatives.
• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations.
• Champion a test‑and‑learn culture to continuously improve performance and scale winning strategies.

Team Leadership & Cross‑Functional Management

• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.
• Manage internal stakeholders to ensure paid media programs are strategically aligned, well‑briefed, measured effectively, and optimized against business outcomes.
• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability.
• Influence stakeholders at all levels to align on priorities, messaging, and go‑to‑market strategy.

Performance Management & Analytics

• Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
• Own campaign reporting and executive‑level insights, translating performance into strategic recommendations and actions.
• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.
• Drive continuous improvement through data‑driven decision‑making and experimentation.

Budget Ownership & Planning

• Own campaign budget strategy, ensuring efficient allocation and ROI optimisation across channels and programs.
• Partner with Finance and RevOps on pipeline forecasting and performance tracking.
• Balance investment across short‑term pipeline generation and long‑term growth initiatives.

Basic Qualifications

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in campaign strategy and multi‑channel execution, with demonstrated pipeline and revenue impact.
• Deep experience in persona development, segmentation, and content mapping across the buyer journey.
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