Senior Campaign Strategy & Execution Manager

Refinitiv; Northern (KY); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation

Mental Health Days

Headspace app access

Tuition reimbursement

Employee incentive programs

Job summary

Thomson Reuters seeks a strategic Campaign Planning Manager to lead full-funnel, omni-channel marketing campaigns for tax products. You will drive awareness, engagement, pipeline, and revenue growth in collaboration with content, product, demand generation, and field marketing teams.

You will own annual and quarterly plans, translate priorities into integrated campaigns, manage briefs and budgets, and report on performance to optimize future programs. Hybrid, multiple US locations available.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 6+ years in integrated marketing, campaign strategy, or demand generation.
• Experience planning and executing full-funnel omni-channel campaigns as part of an integrated strategy.
• Strong strategic thinking—translate priorities into actionable plans.
• Excellent project management across multiple simultaneous programs in a matrixed org.
• Outstanding communication and stakeholder management across all levels.
• Strong analytical mindset using performance data to optimize campaigns.
• Experience with modern marketing tech stacks and demand gen platforms (Workfront, Anaplan, Salesforce, Tableau, Eloqua).

Responsibilities

• Own annual and quarterly campaign strategies for assigned products.
• Translate go-to-market priorities into integrated campaign plans—objectives, messaging, channel mix, budget, and KPIs.
• Lead campaign brief development and alignment before activation.
• Balance long-term strategy with agility to respond to market opportunities.
• Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs.
• Build and execute media channel and sponsorship plans.
• Partner on digital customer journey mapping for seamless experiences.
• Serve as primary campaign project manager; coordinate workstreams across teams.
• Manage intake of briefs, assets, and deliverables; resolve bottlenecks.
• Lead regular status reviews; monitor timelines, budgets, deliverables.
• Define success metrics and reporting; provide optimization recommendations.
• Own budget allocation and spend; post-campaign analysis and iterations.
• Stay current on marketing trends and innovations to inform strategy.

Skills

Campaign strategy

Integrated marketing

Demand generation

Project management

Stakeholder management

Analytics mindset

Marketing tech stacks

Education

Bachelor's degree in marketing or related field

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Thomson Reuters seeks a strategic Campaign Planning Manager to lead full-funnel, omni-channel marketing campaigns for tax products. You will drive awareness, engagement, pipeline, and revenue growth in collaboration with content, product, demand generation, and field marketing teams.

You will own annual and quarterly plans, translate priorities into integrated campaigns, manage briefs and budgets, and report on performance to optimize future programs. Hybrid, multiple US locations available.