Hybrid Campaign Planning Manager - Full-Funnel Growth

Refinitiv; Ann Arbor, Northern (MI, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation

Mental Health Days off

Tuition reimbursement

Employee Stock Purchase Plan

Job summary

Refinitiv is seeking a strategic Campaign Planning Manager to lead full-funnel, omni-channel campaigns for tax products. You will own strategy, activation, and optimization across paid digital, paid social, email, events, and sponsorships in collaboration with content/product marketing and demand-gen teams.

You will manage budgets, define KPIs, and drive pipeline growth while coordinating with multiple internal partners to ensure on-time, on-budget delivery.

Qualifications

• 6+ years in integrated marketing, campaign strategy, or demand generation.
• Experience planning and executing full-funnel omni-channel campaigns.
• Translate priorities and audience insights into actionable plans.
• Strong project management and stakeholder management skills.
• Analytical mindset with data-driven decision making.
• Experience with modern marketing tech stacks and demand gen platforms.

Responsibilities

• Own annual and quarterly campaign strategies aligned to acquisition, upsell, and cross-sell.
• Translate priorities into integrated campaign plans with objectives, channels, budget, and KPIs.
• Lead campaign brief development and activate with stakeholders.
• Design and deploy full-funnel campaigns across paid, email, and events; manage media plans.
• Coordinate cross-functional workstreams and ensure on-time delivery.
• Define success metrics, monitor budgets, and report on ROI with optimization ideas.

Skills

Integrated marketing

Campaign strategy

Demand generation

Strategic thinking

Project management

Stakeholder management

Analytical mindset

Marketing tech stacks

Education

Bachelor's degree in marketing, business, or related field

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Refinitiv is seeking a strategic Campaign Planning Manager to lead full-funnel, omni-channel campaigns for tax products. You will own strategy, activation, and optimization across paid digital, paid social, email, events, and sponsorships in collaboration with content/product marketing and demand-gen teams.

You will manage budgets, define KPIs, and drive pipeline growth while coordinating with multiple internal partners to ensure on-time, on-budget delivery.