Senior Business Development Representative - Boston

Attensi AS; Boston, Northern (MA, KY); Hybrid; USD 60,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Home office stipend

Laptop + setup allowance

Annual salary review

Social budget

Job summary

Attensi AS, a tech company known for gamified simulation training, seeks a Senior BDR in Boston to build quality pipeline and establish outbound routines for the US market. You will research accounts, identify decision-makers, and book qualified discovery meetings while aligning with Sales and Marketing.

You will collaborate with a fast-growing commercial team, work closely with US leadership, and contribute to shaping the Boston BDR function as it scales in North America.

Qualifications

• Minimum 1 year of experience as a BDR/SDR or similar B2B prospecting role in SaaS or high-growth environments.
• Practical outbound prospecting experience: calling, personalized emails, structured sequences.
• Track record of turning prospecting activity into qualified meetings or pipeline.
• Experience with CRM systems and sales engagement tools.
• Excellent written and spoken English.
• Prospecting into enterprise or multi-site organizations or across international teams is a plus.

Responsibilities

• Carry out outbound prospecting, including account research, personalized outreach, calling, sequencing, and booking qualified discovery meetings.
• Build targeted account lists across US sectors, identifying personas and buying committees.
• Test and refine messaging and outreach to resonate with US prospects.
• Create quality pipeline by engaging senior decision-makers and coordinating with sales teams.
• Maintain CRM hygiene and track activity, qualification notes, and pipeline progression.
• Share learnings with Sales, Marketing and Revenue Operations to improve campaigns.
• Follow US BDR best practices and contribute to a high-performance Boston team culture.
• Collaborate with AEs, EAEs, VPs and sector leaders on priority accounts and handovers.

Skills

Outbound prospecting

SaaS/tech sales

CRM / sales tools

English fluency

Account research & messaging

Meeting booking & pipeline

Job description

Hey there! We’re Attensi – a tech company born in Norway with a passion for gamified simulation training. Since 2012, we’ve gone global, and today our solutions are used by some of the world’s biggest brands in 150+ countries and 50+ languages.

We combine gamification, realistic interactive scenarios, and decision-driven dialogues – all powered by our own game AI – to create immersive, hands‑on learning experiences. It's a radically new way to deliver high-impact training that scales across large organizations and actually sticks.

We work with some of the world’s largest brands in energy, retail, hospitality, pharma, professional services, and more – including Circle K, The Boston Consulting Group, PwC, Accenture, KPMG, ABB, Zurich, and Novartis. We are currently over 220 Game Changers across Europe and the US

Attensi is growing at rocket speed, and we are now looking for motivated, ambitious and commercially curious Senior Business Development Representatives to help establish and scale our outbound business development practice in the US.

This is a unique opportunity to be the first Senior BDR in Boston, helping us replicate the success of our established BDR function in London while adapting it for the North American market.

The key focus of this role is to create quality pipelines. You will be hands‑on: researching accounts, identifying the right people to speak with, prospecting outbound opportunities, testing messaging, booking meetings and learning what works.

You will be part of our energetic commercial team, working closely with Sales, Marketing, Revenue Operations and Enablement to support our ambitions across North America.

This position reports to our US BDR Team Lead. You will work closely with Joseph and the wider go‑to‑market team to apply proven processes, strengthen outbound execution and help shape the way the Boston BDR team works as it grows.

What will you do?

• Take a hands‑on role in outbound prospecting, including account research, personalised outreach, calling, sequencing and booking qualified discovery meetings.

• Together with our sales team and sector leaders, build targeted account and contact lists across agreed US sectors, identifying the right personas, buying committees and reasons to engage.

• Test and refine messaging, targeting and outreach approaches to understand what resonates with US prospects.

• Build quality pipeline by creating relevant conversations with target organisations and senior decision‑makers.

• Work closely with AEs, EAEs, VPs and sector leaders to align on priority accounts, qualification criteria and handover quality.

• Maintain excellent CRM hygiene and accurately track prospecting activity, qualification notes and pipeline progression.

• Share learnings with Sales, Marketing and Revenue Operations to improve campaigns, conversion and outbound effectiveness.

• Follow and contribute to best practice for the US BDR motion, including outreach standards, messaging frameworks and qualification approaches.

• Contribute to a positive, ambitious and high‑performance BDR culture in Boston.

Who are you?

Skills and attributes

• High energy, motivated and solution‑oriented, with a genuine interest in business development and sales.

• Commercially curious, with an instinct to understand a prospect and their challenges before deciding how to approach them.

• Confident communicating through phone, email and LinkedIn, and comfortable engaging senior stakeholders.

• A strong communicator who can write clearly, asks good questions and explain value without relying on a script.

• Highly organized, with the discipline to manage activity, follow‑up and accurate CRM records.

• Data‑aware and keen to use feedback and conversion insight to improve your performance.

• Coachable, proactive and resilient, with the energy to keep learning in a fast‑paced environment.

• Motivated by the opportunity to help establish a new team and set a high bar from day one.

Experience

• At least one year of experience as a BDR, SDR or in a similar B2B prospecting role, ideally within SaaS, technology or a high‑growth environment.

• Practical experience of outbound prospecting, including calling, personalized email and structured sales sequences.

• A track record of turning prospecting activity into qualified meetings, pipeline or revenue opportunities.

• Experience working with CRM systems and sales engagement or prospecting tools.

• Excellent written and spoken English.

• Experience prospecting into enterprise or multi‑site organizations, or working across international teams, is a plus.

What do we offer?

At Attensi you will become part of an exciting and rapidly growing scale‑up that is already a global leader in its field. You get to work in a flat, open and free environment, surrounded by committed, smart and talented colleagues from a variety of backgrounds, both culturally and academically. Attensi is committed to giving people the opportunity to grow and you will also be able to develop your role over time. You will also be offered exciting challenges in a dynamic and innovative environment with great ambitions.

Attensi has an energetic and social working environment. We work hard but also have a lot of fun together. Monthly social activities like Attensi‑days, sporting events, after‑work drinks, parties, game nights and company trips to our Norway (where we have our HQ) or elsewhere are some of the ways in which we ensure we not only work together but also have fun together.

What you'll get

• $60k–$80k base, $80k–$110k OTE

• Big‑company health cover via Justworks: 6 medical, 3 dental and 2 vision plans, plus life and disability insurance

• 20 days PTO + 5 sick days, 13 US holidays, and the office closes from Dec 24 to New Year's

• 401(k), a pre‑tax commuter benefit and a $60/month tax‑free phone stipend

• Laptop on day one plus $600 for your home office setup

• Clear career frameworks and an annual salary review

• A generous social budget: Red Sox games, boat cruises, book club, D&D and more