Senior Business Development Manager

ETS GCC; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

ETS GCC is seeking a Marketing Manager for the TOEFL Program to drive test registrations in the US. The role involves collaboration with various stakeholders, agent management, and implementation of targeted marketing strategies to boost test-taker volumes. A Bachelor's degree is required, with a preference for a Master's qualification and strong relationship management skills.

Benefits

Volunteer PTO

Business Resource Groups

Qualifications

• 6+ years in the education industry, preferably in study abroad, test prep, or international student recruitment.
• Experience working with agents, institutions, and education fairs is essential.

Responsibilities

• Own and deliver regional registration targets for TOEFL tests.
• Design and implement market plans to maximize test registrations.
• Maintain and expand the agent network to drive sign-ups.

Skills

Communication

Relationship Management

Presentation Skills

Analytical Mindset

Education

Bachelor's degree

Master's in Marketing, Business, or Education

Tools

MS Office

CRM Tools

Job description

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

The objective of this position is to drive TOEFL test registration numbers and implement targeted marketing initiatives in the assigned region. The incumbent will collaborate with market outreach partners and serve as a representative of the TOEFL program to increase test-taker volumes. This role involves engaging and building strong relationships with agents, educational institutions, government stakeholders, associations, agencies, and industry representatives to strengthen ETS TOEFLs presence in the country. A key focus will be to develop and manage a network of market ambassadors and be directly responsible for increasing TOEFL registrations.

Key Responsibilities:

• Own and deliver the assigned regional/cluster registration targets for the TOEFL test on a yearon-year basis.
• Design and implement regional market plans and strategies to maximize test registrations.
• Maintain and expand the existing agent network across the region; drive agent sign-ups to boost registration volumes.
• Execute and monitor daily activities such as:

1. Meeting with agents
2. Training counsellors and trainers
3. Conducting student sessions

• Conduct regular product training for trainers and counsellors, and share updates on new test developments through events and personal meetings.
• Attend education fairs and student recruitment events across the territory to advise and support prospective students.
• Collaborate with colleagues across regions and marketing teams to ensure seamless project execution.
• Organize and support recruitment-focused events (e.g., TOEFL webinars, study abroad seminars).
• Plan and support agent workshops and recruitment events involving counsellors.
• Implement and support centralized promotional campaigns at the ground level.
• Gather and report market intelligence and conduct competitor analysis.

#LI-NS

Keyword: Sales, Business Development
Required Experience:

Required Experience:

6+ years in the education industry, preferably in study abroad, test prep, or international student recruitment.

• Experience working with agents, institutions, and education fairs is essential.

Education:

Bachelors degree required; masters in marketing, Business, or Education preferred.

Skills & Competencies:

• Strong communication, relationship management, and presentation skills.
• Proven ability to drive targets and manage stakeholders independently.
• Analytical mindset with basic proficiency in MS Office and CRM tools.
• Fluent in English; regional language skills are a plus ETS is mission driven and action oriented

Other Requirements (Specialized skill sets, behavioral/technical):

• Willingness to travel extensively within the assigned region.
• Flexibility for occasional weekend or evening events.

We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

From: ETS GCC