Senior Business Analyst

MarketOnce; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

401k with company contribution

Beautiful downtown Denver office with…

Career progression opportunities

Job summary

MarketOnce in Denver, CO is seeking a Senior Business Analyst to bridge business strategy with technical delivery. You will guide discovery, define measurable outcomes, and package requirements for engineering execution on consumer and commercial products.

This role emphasizes clarity, objectivity, and delivering industry-leading digital experiences. You'll collaborate with cross-functional teams, ensure backlog integrity, and framework governance, all while supporting business cases and driving

Qualifications

• Bachelor's degree in Business Administration, IT, or a related field.
• 6–8+ years in a Senior BA role within a matrixed tech environment.
• Experience translating business needs into features and user stories.

Responsibilities

• Lead discovery with stakeholders to define problems, outcomes and success criteria.
• Translate needs into structured features, requirements and user stories with clear acceptance criteria.
• Collect customer feedback and drive iterative improvements with design and prioritization.
• Facilitate backlog reviews, sprint planning and maintain clear communication with engineering.
• Own ticket creation and standards in Azure DevOps or Jira; document in Confluence.
• Frame projects with value, scope and measurable objectives for leadership alignment.

Skills

Agile methodology

SDLC

Requirements writing

User stories

Stakeholder management

Discovery facilitation

Azure DevOps

Jira

Confluence

Communication

Education

Bachelor's degree in Business Administration, IT, or a related field

Tools

Azure DevOps

Jira

Confluence

Job description

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today's dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals.

Our team is distinguished by their client-centric approach—treating each client's business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. Together, our family of companies, including MarketOnce, ROI Rocket, and eAccountable, work towards delivering unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from locations across the US and Europe. We value curiosity, creativity, collaboration, and expertise, continuously striving to push boundaries and exceed our clients' expectations. Join us to be part of a culture that drives meaningful results.

About The Opportunity:

MarketOnce is looking for a Senior Business Analyst to sit at the intersection of business strategy and technical delivery. This role is ideal for a seasoned analyst with experience supporting large-scale consumer and commercial products, working within the full SDLC process, from planning, through execution and deployment. You'll be the person who takes a business objective, builds clear solutions, and packages it into a structured, actionable plan that engineering team can execute against to ensure successful project delivery.

You’ll work closely with matrixed, cross-functional teams and stakeholders, to ensure business requests are grounded in a clearly defined objective, has measurable success criteria, and is documented to a standard that can be handed off to engineering and presented to leadership. The ideal candidate is someone who gets energized by bringing structure to ambiguity, focused on internal and external customers, and takes pride delivering industry-leading digital experiences.

What You’ll Do:

Requirements, Discovery, Customer Feedback

• Lead discovery conversations with business stakeholders to define the problem being solved, the desired outcome, and how success will be measured, ensuring business objective is always the primary focus
• Translate business needs into well-structured features, requirements, and user stories with clear acceptance criteria, context, and commentary that gives engineering the full picture, not just the ask
• Collect and implement customer feedback to drive iterative improvements along with design and prioritization decisions
• Facilitate backlog reviews, refinement, prioritization and sprint planning
• Support Product team in maintaining the product backlog and ensuring clear communication between the technical team and stakeholders
• Track sprint progress, velocity, and manage the sprint backlog
• Ensure that the team follows Agile principles and practices and removes obstacles that may impede the team's progress

Ticket Structure & Work Management

• Own the creation and submission of tickets in Azure DevOps, Jira, or similar tools, with a strong command of how to structure work through ticket hierarchy, scaled appropriately for small, medium, and large initiatives
• Establish and champion consistent ticket standards across teams, including how to frame scope, define risks and dependencies, and write acceptance criteria that support successful project deliveries
• Maintain project documentation in Confluence to support planning and execution processes, standardization, and knowledge sharing across delivery teams

Feature Packaging & Business Case Support

• Frame up and package projects and business requests that clearly articulate business value, scope, and objectives before work enters the delivery pipeline
• Support the creation of business cases in partnership with product liaisons and business stakeholders — including quantifying business value, identifying risks and dependencies, and building the narrative needed to gain leadership alignment
• Ensure deliverables and artifacts are understandable to all levels of the business and leadership

Collaboration & Stakeholder Management

• Serve as the connective tissue between business stakeholders, product liaisons, engineering, and delivery teams — translating across contexts without losing fidelity
• Manage multiple concurrent projects and feature tracks simultaneously, keeping each moving through discovery and definition without bottlenecks
• Support process standardization efforts across the BA practice and delivery workflow

What We’re Looking For:

• Bachelor's degree in Business Administration, IT, or a related field
• 6–8+ years of experience as a Business Analyst or Senior BA, in growing, matrixed technical environment. Ideally in a consumer and commercial product environment; Market Research industry experience is a plus
• Deep fluency in Agile methodology and the full SDLC — you understand how software gets built, what engineers need to start work, and where requirements break down in practice
• Hands-on experience with Azure DevOps, Jira, or comparable work management tools; working knowledge of Atlassian Confluence for documentation and process management
• Demonstrated ability to write requirements, user stories, and acceptance criteria that are precise, complete, and usable — not just placeholders
• Experience supporting business case development, including articulating business value and defining measurable success criteria
• Comfortable managing ambiguity across multiple work streams and stakeholders without losing detail or momentum
• Strong communication and facilitation skills — you can run a discovery session, synthesize outputs, and present findings to both technical and executive audiences

Certifications are a plus

• Certified Business Analysis Professional (CBAP) or similar
• Certified Scrum Master (CSM) or similar
• Project Management Professional (PMP) or similar

What We Offer:

• Flexible vacation policy – take the time you need to recharge
• 401k with company contribution
• Beautiful downtown Denver office with company-paid commuter benefits (parking or RTD EcoPass)
• Opportunity for career progression with plenty of room for personal growth

What To Expect:

• 1st Round: 30-45 minute interview with the Recruiter
• 2nd Round: 45-minute virtual interview with the Hiring Manager
• 3rd Round: 2 hours of onsite interviews with the Hiring Team

Please note that we are fully onsite work environment, and require daily presence at our LoDo/Union Station office. We are not considering remote, hybrid, or out-of-area candidates, and do not work with outside recruiting agencies.

MarketOnce will accept applications for this role on an ongoing basis.

MarketOnce is an Equal Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone has the opportunity to thrive. We are committed to hiring individuals based on their skills and qualifications, regardless of race, gender, age, sexual orientation, disability, or any other characteristic. We welcome and encourage applications from all backgrounds.