Performance PR & Influencer Marketing Manager

Martech Record, LLC; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

401k with company contribution

Beautiful Denver office with commuter/

Commuter benefits

Career progression

Job summary

MarketOnce, based in Denver, Colorado, is hiring a Performance PR & Influencer Marketing Manager for a full-time role. You will lead a performance-driven PR strategy rooted in editorial relationships and influencer partnerships to connect earned visibility with brand outcomes.

The position requires 5-7+ years in earned PR or media relations within lifestyle or culture-driven sectors, with responsibility for strategy, client leadership, and reporting.

Qualifications

• 5-7+ years of earned PR or media relations experience within lifestyle, consumer, commerce, or culture-driven categories

Responsibilities

• Serve as the primary account lead — building strong relationships with clients and leading strategic discussions
• Own the strategy and performance direction for assigned accounts with clear recommendations that ladder back to client goals
• Lead recurring client calls, manage communication cadence, and proactively provide solutions, angles, and coverage opportunities
• Evaluate content performance and coverage impact to inform next steps, optimizations, and client-facing insights
• Partner with the PR Coordinator to review reporting, maintain deadlines, and ensure deliverables are completed accurately and on time
• Lead earned editorial strategy across launches, seasonal campaigns, gifting moments, and ongoing storytelling
• Pitch top-tier lifestyle, commerce, culture, and niche outlets, identifying high-value opportunities beyond mass sends
• Maintain and grow editor and writer relationships — or pursue them proactively through thoughtful outreach and tailored pitching
• Craft compelling brand narratives, creative hooks, and timely pitch angles tied to trends, seasonality, and cultural moments
• Oversee media list building, pitching support, and tracking tasks with Coordinator while owning strategic outcomes
• Monitor competitor coverage, emerging content formats, and marketplace shifts to guide client recommendations
• Conceptualize, plan, and manage influencer partnerships — from sourcing creators to handling outreach, negotiation deliverables, and approvals
• Build and maintain influencer pipelines that align with launches, seasonal pushes, and always-on social storytelling
• Manage gifting and seeding programs, track resulting content, and maintain communication with creators
• Partner with internal teams when amplification, cross-channel usage, or paid support opportunities arise
• Identify creator trends, platform behaviors, and engagement patterns to keep programs innovative and relevant
• Track and own reporting deadlines end-to-end, ensuring summaries, recaps, and deliverables are delivered accurately, clearly, and on schedule

Job description

Performance PR & Influencer Marketing Manager .

Full time

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today’s dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals.

Our team is distinguished by their client-centric approach—treating each client’s business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. Together, our family of companies, including MarketOnce, ROI Rocket, and eAccountable, work towards delivering unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from locations across the US and Europe.

We value curiosity, creativity, collaboration, and expertise, continuously striving to push boundaries and exceed our clients’ expectations. Join us to be part of a culture that drives meaningful results.

About EAccountable

eAccountable is a trusted leader in digital marketing, specializing in driving growth for online retailers. For two decades, online retailers have partnered with us to increase revenue, acquire new customers, and build brand loyalty. Through an integrated multi-channel digital marketing approach, we have helped our clients across many industries recognize quick and extremely impressive results.

About The Opportunity

The Performance PR & Influencer Manager will play a leading role in guiding performance-driven PR strategy rooted in strong editorial relationships, strategic content thinking, and impactful brand storytelling. This individual is naturally curious about the evolving PR and media landscape — eager to learn, adapt, and bring fresh thinking that connects earned visibility with brand outcomes. They are energized by industry shifts and comfortable leading client conversations around new platforms, changing editor priorities, and ways earned strategy can complement paid campaigns.

Within Performance PR, we also advise on influencer partnerships and help facilitate execution — owning upper-funnel content strategy holistically, from editorial to creators, to ensure brands show up meaningfully and measurably across the channels where discovery begins. We do not operate with a one-size-fits-all approach; we are enthusiastic about finding what works best for each brand and lean on select agency partners to support best-in-class execution where collaboration deepens results.

We’re looking for a confident account leader — someone who can drive strategy, lead client calls, oversee workflow across accounts, and ensure reporting and deliverable deadlines are met with excellence.

What You’ll Do

• Serve as the primary account lead — building strong relationships with clients and leading strategic discussions
• Own the strategy and performance direction for assigned accounts with clear recommendations that ladder back to client goals
• Lead recurring client calls, manage communication cadence, and proactively provide solutions, angles, and coverage opportunities
• Evaluate content performance and coverage impact to inform next steps, optimizations, and client-facing insights
• Partner with the PR Coordinator to review reporting, maintain deadlines, and ensure deliverables are completed accurately and on time

Editorial PR & Media Relations

• Lead earned editorial strategy across launches, seasonal campaigns, gifting moments, and ongoing storytelling
• Pitch top-tier lifestyle, commerce, culture, and niche outlets, identifying high-value opportunities beyond mass sends
• Maintain and grow editor and writer relationships — or pursue them proactively through thoughtful outreach and tailored pitching
• Craft compelling brand narratives, creative hooks, and timely pitch angles tied to trends, seasonality, and cultural moments
• Oversee media list building, pitching support, and tracking tasks with Coordinator while owning strategic outcomes
• Monitor competitor coverage, emerging content formats, and marketplace shifts to guide client recommendations

Influencer Marketing

• Conceptualize, plan, and manage influencer partnerships — from sourcing creators to handling outreach, negotiation deliverables, and approvals
• Build and maintain influencer pipelines that align with launches, seasonal pushes, and always-on social storytelling
• Manage gifting and seeding programs, track resulting content, and maintain communication with creators
• Partner with internal teams when amplification, cross-channel usage, or paid support opportunities arise
• Identify creator trends, platform behaviors, and engagement patterns to keep programs innovative and relevant

Performance, Operations & Internal Growth

• Track and own reporting deadlines end-to-end, ensuring summaries, recaps, and deliverables are delivered accurately, clearly, and on schedule
• Streamline internal and external reporting processes — improving templates, structure, insight quality, and workflow efficiencies
• Support improvements in internal processes, pitch frameworks, client documentation, and best-practice systems that scale with team growth
• Contribute to new business proposals, case studies, and deck development
• Share learnings from industry shifts, platform updates, newsletters, and competitor monitoring to inform strategy and spark new ideas
• Represent the brand at select events, webinars, and networking moments as needed

What We’re Looking For

• 5-7+ years of earned PR or media relations experience within lifestyle, consumer, commerce, or culture-driven categories
• Demonstrated success securing editorial features, gift guide inclusion, reviews, or commerce placements
• Ability to build and nurture editor relationships — or enthusiasm to develop them through proactive outreach
• Skilled at crafting pitch angles with cultural relevance, seasonal timing, and brand narrative alignment
• Confident leading client conversations, communicating recommendations, and steering strategic direction
• Highly organized and dependable — comfortable managing multiple accounts, deadlines, and reporting workflows
• Clear written and verbal communicator with high attention to detail and presentation quality
• Curious, proactive, adaptable — thrives in an ever-changing media landscape and enjoys bringing new ideas forward

What We Offer

• Flexible vacation policy – take the time you need to recharge
• 401k with company contribution
• Beautiful downtown Denver office with company-paid commuter benefits (parking or RTD EcoPass)
• Opportunity for career progression with plenty of room for personal growth

Why You’ll Love Working Here

• We’re a digital marketing firm built around curiosity, experimentation, and smart problem-solving — every client challenge becomes an opportunity to invent.
• You’ll work at the intersection of PR, ecommerce, influencer strategy, SEO, marketplace, and affiliate commerce — where all worlds of modern growth collide.
• Our approach is dynamic and collaborative; ideas move fast here, and great thinking gets implemented — not buried in a deck.
• You’ll join a future-focused team that welcomes open dialogue, creative pitching, and new ways of thinking.
• You’ll have visibility across the full ecommerce ecosystem, learning how earned efforts connect to traffic, revenue, and conversion-focused marketing.
• Innovation isn’t a buzzword for us — it’s our norm. We’re constantly evolving our service model to match where consumers discover, evaluate, and shop.
• If you’re energized by growth, ideas, and helping shape the future of Performance PR, you’ll feel right at home here.

What To Expect

• 1st Round: 30-45 minute interview with the Recruiter
• 2nd Round: 45-minute virtual interview with the Hiring Manager
• 3rd Round: Aptitude Assessment
• 4th Round: 2 hours of onsite interviews with the Hiring Team

Please note that we are fully onsite work environment, and require daily presence at our LoDo/Union Station office. Local Denver candidates will be given top priority, but other locations will be considered.

MarketOnce will accept applications for this role on an ongoing basis.

MarketOnce is an Equal Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone has the opportunity to thrive. We are committed to hiring individuals based on their skills and qualifications, regardless of race, gender, age, sexual orientation, disability, or any other characteristic. We welcome and encourage applications from all backgrounds.