Senior Brand Strategy Lead - CX & Growth (Hybrid)

VML; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

VML is seeking an Associate Director, Brand Strategy in New York. This role guides CX-focused brand strategies for digital and social campaigns, including website redesigns and CRM engagements.

The position involves leading strategy projects, mentoring junior team members, and contributing to new business pitches. The ideal candidate has 5-8 years as a brand strategist with agency experience, excellent communication, and strong digital design knowledge.

Qualifications

• 5-8 years working as a brand strategist, agency experience strongly preferred
• Excellent attention to detail and strong organizational skills
• Outstanding communication skills, both written and verbal, a passion for digital storytelling
• Always looking for ways to change, improve, or invent new approaches to old problems
• Strong understanding of current digital design practices and technologies
• Able to drive a project forward with minimal direction

Responsibilities

• Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
• Leads the creative team to ensure on-time delivery of high-quality deliverables
• Leads internal and client-facing content strategy workshops
• Contributes to new business in RFI/RFP responses and pitches
• Creates new brand briefs which provide creative brand direction

Skills

Brand strategy

Client management

Team leadership

Digital storytelling

Job description

VML is seeking an Associate Director, Brand Strategy in New York. This role guides CX-focused brand strategies for digital and social campaigns, including website redesigns and CRM engagements.

The position involves leading strategy projects, mentoring junior team members, and contributing to new business pitches. The ideal candidate has 5-8 years as a brand strategist with agency experience, excellent communication, and strong digital design knowledge.