Senior Experience Strategist - Hybrid, Human-Centered

Wunderman Thompson; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML, part of WPP, is seeking a Senior Experience Strategist to drive human-centered brand experiences and research synthesis across BX projects. You will lead workshops, partner with cross-functional teams, and contribute to strategic thinking and IP development.

The role emphasizes environmental and trend analyses, data-driven insights, and collaboration with clients to shape value propositions and must-wins in a fast-paced, hybrid work environment.

Qualifications

• Bachelor’s degree with multidisciplinary background or equivalent experience.
• Interest in brand experience, product management, business strategy, and innovation.
• 3–5 years of applicable experience.

Responsibilities

• Independently execute environmental and trend analyses and translate into insights.
• Plan, execute, and synthesize various types of research.
• Dive deeply into data and user analytics to understand behaviors and drive recommendations.
• Understand the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions.
• Drive prioritization to identify highest-value opportunities.
• Help craft measurement plans to understand impact of solutions over time.
• Participate in and facilitate workshops with clients to push strategic discussions.
• Partner with brand strategy leads, BX teammates and account leadership to deliver on client needs.
• Contribute to the VML experience strategy and BX thought leadership and IP.

Skills

Problem solving

Communication

Design thinking

Analytical

Creative mindset

Education

Bachelor's degree

Job description

VML, part of WPP, is seeking a Senior Experience Strategist to drive human-centered brand experiences and research synthesis across BX projects. You will lead workshops, partner with cross-functional teams, and contribute to strategic thinking and IP development.

The role emphasizes environmental and trend analyses, data-driven insights, and collaboration with clients to shape value propositions and must-wins in a fast-paced, hybrid work environment.