Regional Field Marketing Lead - Activations & Partnerships

DICK'S Sporting Goods; Maine; On-site; USD 77,000 - 125,000; Full time

Job summary

DICK’S Sporting Goods is seeking a Field Marketing Manager to shape regional marketing strategy and drive localized programs that boost brand awareness and store traffic. You will translate national campaigns into community-focused activations and partner with district leaders to align regional goals with store plans.

Success requires proven cross-functional leadership and the ability to influence outcomes across levels while driving sponsorships, grassroots engagement, and events that position

Qualifications

• Bachelor's Degree required.
• 4-year college degree in Marketing, Advertising, Business Administration or Communications.
• 5–7 years of experience in marketing in retail or multi-unit environment.

Responsibilities

• Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community.
• Bring the DICK’S brand to life in key sports moments through local activations.
• Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans.
• Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership.
• Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings.
• Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation.
• Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high‑priority stores.

Skills

Interpersonal skills

Team building

Multi-tasking

Flexible schedule

Education

Bachelor's Degree

4-year college degree in Marketing, Advertising, Business Administration or Communications

Job description

DICK’S Sporting Goods is seeking a Field Marketing Manager to shape regional marketing strategy and drive localized programs that boost brand awareness and store traffic. You will translate national campaigns into community-focused activations and partner with district leaders to align regional goals with store plans.

Success requires proven cross-functional leadership and the ability to influence outcomes across levels while driving sponsorships, grassroots engagement, and events that position